Integrated Digital Ad Management
The Digital Orders module in WO Traffic makes it easy to sell, fulfill, invoice and report on digital and cross-screen campaigns. Simplify billing by reconciling and invoicing linear and digital orders with a consolidated solution.
Unite linear and digital advertising workflows
Seamless Two-Way Integration
Streamline workflow via integration with Google’s DFP Premium and WO Streaming. WO Traffic retrieves inventory forecasts and delivery data for consolidated billing.
Manage orders and revenue following digital advertising industry standards for billing practices.
View avails at the line level to speed up order entry process and make guaranteed billing more accurate.
Quickly and easily view the most up-to-date reporting on impressions and clicks.
Consolidated Revenue Reporting
Detailed reporting on airtimes and digital delivers drill-down analysis and consolidated roll-up reporting.
Consolidated Invoice Summary
Spot and digital contracts and invoice summaries simplify invoicing and billing.
- View inventory avails at the line level
- Generate sales from two-way integrations with DoubleClick for Publishers and WO Streaming
- Track performance with up-to-date reporting on impressions and clicks
- Eliminate redundant data entry for orders with spot and digital components
- Simplify financial operations with consolidated contract and invoice summaries
- Create actionable reports with insights on linear and digital revenue performance