May 17, 2024

Save Time and Money with WO Traffic v24.0

WO Traffic provides a solid foundation from which stations can manage, execute, and scale end-to-end ad trafficking and sales, both today and into the future.…

WideOrbit media sales automation

October 16, 2023

Moving Media Sales Automations Forward

Traditional sales processes have presented significant challenges to broadcasters for years, involving highly manual workflows and high-touch, low-tech, back-and-forth communications. These processes often involve repetitive,…

August 9, 2023

What’s New in WO Network 2023

The latest release of WO Network, our flagship network ad sales and commercial operations platform, introduces key benefits to help cable and broadcast TV networks…

August 7, 2023

Go from order-to-cash fast with full-featured A/R automation

Purpose-built for the media industry to extend automation throughout the entire accounting cycle, WO Payments Suite helps media finance teams manage unique accounting challenges by…

July 31, 2023

Introducing WO Fusion: Next-generation, cross-media ad sales supporting alternate audience measurement currencies

As media consumption patterns evolve, advertisers want to buy TV, audio, and digital ads together, in the same campaign, creating a need for sales teams…

WideOrbit spot tv automation blog

January 23, 2023

Spot TV automation pushes forward

The automation of processes associated with both marketplace and traditional spot TV ad transactions has been gaining momentum, particularly when it comes to traditional deals…

buying and selling broadcast tv advertising

December 5, 2022

WideOrbit at NAB New York: The evolution of buying and selling broadcast TV advertising

It’s high time to debunk the myth that linear broadcast TV is dying. Broadcast TV remains the single most effective method for brands to reach…