WO Media Sales

WO Media Sales empowers TV sales teams with a full suite of tools to build proposals leveraging real-time account information, inventory, audience research and delivery metrics. Integration with WO Traffic and other popular ad trafficking systems extends data consistency across linear and digital.

TV ad sales operations & proposal solution

Sales teams are eternally challenged to generate proposals quickly in response to demanding clients. Inaccurate or outdated information slows execution time and siloed sales systems add to the complexity.

Increase sales team efficiency

Create proposals addressing multiple
properties, markets and media types on a
single order. Post orders to WO Traffic in
real time.

Reduce business risk

Analyze current and historic sales data to
optimize pricing, placement and programming
decisions. Post orders against ratings data to
manage campaign commitments.

Turn research into revenue

Build trends and audience
composition reports with Nielsen or
comScore data. Create custom time
blocks for detailed market reports.

“WO Media Sales helps streamline workflow for our AEs and provides us with better insight and
control across the entire sales process.”

NICK WALLER, Executive Vice President, Gray Television

Want to learn more about WO Media Sales?

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