October 16, 2023
Moving Media Sales Automations Forward
Traditional sales processes have presented significant challenges to broadcasters for years, involving highly manual workflows and high-touch, low-tech, back-and-forth communications. These processes often involve repetitive,…
October 11, 2023
WO Digital Hub: Consolidated digital order management for publishers
WO Digital Hub is a consolidated digital order management platform for unifying digital ad sales, operations, execution, and finance across multiple properties and ad servers,…
July 31, 2023
Introducing WO Fusion: Next-generation, cross-platform ad sales supporting alternate audience measurement currencies
As media consumption patterns evolve, advertisers want to buy TV, audio, and digital ads together, in the same campaign, creating a need for sales teams…
March 6, 2023
What’s New in WO Media Sales 2022
In today’s media landscape, sales teams are challenged with generating impression-based proposals. Inefficient workflows slow execution time and new datasets add excessive complexity. WO Media…
June 10, 2022
Ad-supported streaming is good news for both consumers and advertisers
Netflix dominated headlines earlier this year with news of significant Q1 subscriber losses globally – down by 200,000 in the US alone – losses that…
April 20, 2022
WO Media Sales 2021 and 2022: Empower your Sales teams to sell smarter
With the increasing complexity of today’s media landscape, TV sales teams require the ability to generate multi-media, multi-platform proposals quickly and easily. Siloed media sales…