April 16, 2024
Consolidated digital order management with WO Digital Hub
With the number of digital platforms continuously on the rise, a consolidated digital order management system is critical – now more than ever. WO Digital…
October 16, 2023
Moving Media Sales Automations Forward
Traditional sales processes have presented significant challenges to broadcasters for years, involving highly manual workflows and high-touch, low-tech, back-and-forth communications. These processes often involve repetitive,…
October 11, 2023
WO Digital Hub: Consolidated digital order management for publishers
WO Digital Hub is a consolidated digital order management platform for unifying digital ad sales, operations, execution, and finance across multiple properties and ad servers,…
July 31, 2023
Introducing WO Fusion: Next-generation, cross-platform ad sales supporting alternate audience measurement currencies
As media consumption patterns evolve, advertisers want to buy TV, audio, and digital ads together, in the same campaign, creating a need for sales teams…
March 6, 2023
What’s New in WO Media Sales 2022
In today’s media landscape, sales teams are challenged with generating impression-based proposals. Inefficient workflows slow execution time and new datasets add excessive complexity. WO Media…
June 10, 2022
Ad-supported streaming is good news for both consumers and advertisers
Netflix dominated headlines earlier this year with news of significant Q1 subscriber losses globally – down by 200,000 in the US alone – losses that…