Insights generated from traffic data are now accessible to media companies of all sizes
SAN FRANCISCO, April 2, 2018 ¬– WideOrbit has launched WO Cloud Analytics, a new cloud-based business intelligence solution that enables media companies to use traffic, sales and billing data to take action on pricing, inventory and financial risk. WO Cloud Analytics’ competitive licensing fees and reduced implementation costs lower the barriers for media companies to use BI as a tool to support decision making and pinpoint new opportunities to drive revenue and grow profits.
WO Analytics Cloud can help media companies improve profitability, increase the accuracy of reports and forecasts, and reduce costs and financial risks. It builds on the foundation of WideOrbit’s flagship business intelligence software WO Analytics Enterprise, which is used by companies like Entravision and Townsquare Media to optimize inventory usage, improve sales team performance, and support change management initiatives.
Regardless of their experience with business intelligence, WO Analytics Cloud’s standard features makes it simple for any media company to get started, including powerful dashboards, automatic traffic data integration, and mobile device access. Sales and finance teams can easily identify opportunities and catch problems early by reducing make-goods, improving pricing strategy, managing oversell, and exposing lost revenue.
“WO Analytics Cloud underscores WideOrbit’s commitment to helping media companies grow their profitability and use insights from data to improve their processes,” said Eric R. Mathewson, Founder and Chief Executive Officer of WideOrbit. “Our customers have told us that they would like to use their traffic data for reporting and decision-making, but most business intelligence solutions have too high a cost of entry. WO Analytics Cloud democratizes access to BI by making its power available to anyone who wants to build a more data-driven business decision culture.”
WO Analytics Cloud is available for demonstration by appointment at the WideOrbit booth (N5531) at the upcoming NAB Show, April 9-12, 2018 at the Las Vegas Convention Center. The solution will be widely available in June 2018.
WideOrbit is the technology platform for media companies to connect audiences and ads, everywhere. Its mission is to simplify media buying and selling by focusing on innovation, customer delight, and value creation for both sides of media transactions. Starting with its core traffic management solution, WideOrbit centralizes operations and streamlines workflows for radio, cable, and television companies. The company continues to introduce new benefits to the media industry, including a programmatic media exchange for increasing demand for advertising inventory and improving campaign efficiency.
WideOrbit is headquartered in San Francisco with offices worldwide. Customers include NBCUniversal, Tribune Media, Entercom Communications, Raycom Media, TEGNA, AMC Networks and many other top media companies around the world. Learn more at wideorbit.com.
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