Joins companies recognized for creating new opportunities in marketing, branding, advertising, and publishing
SAN FRANCISCO, March 31, 2016 — WideOrbit Inc., the leading provider of advertising management software for media companies, has been chosen by AlwaysOn as one of its OnMedia Top 100. WideOrbit was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz. Inclusion in the OnMedia 100 signifies leadership amongst peers and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players.
WideOrbit and other OnMedia Top 100 Companies will be honored at the 2016 OnMedia NYC event in May. The day long executive event will feature CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries. Details will be made available soon.
“This year’s OnMedia 100 winners are building on successes in digital media and branching out into new territory, taking advantage of today’s advances in cloud computing and other on-demand services. Social commerce is flourishing, bringing prosperity to a wide variety of retail markets. Payment options are becoming even more user-friendly and secure. And advertising, marketing, and PR companies are using the recent data explosion to break down established practices and bring people what they want—exactly when they want it,” says Tony Perkins, founder and editor of AlwaysOn. “OnMedia 100 winners continue to open up new ways for consumers to connect with goods and services. Innovation in the digital media sector shows no sign of slowing down, and we predict even more growth and positive disruption coming during the next few years.”
The OnMedia 100 winners were selected from among hundreds of technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2016 list.
Since 1999, WideOrbit has developed and delivered advertising technology management solutions for top television and radio broadcasters and digital publishers. Its software is used by more than 70% of US commercial television broadcasters. WO Programmatic, its marketplace for enabling programmatic advertising transactions, directly connects marketers with television advertising inventory that reaches viewers in up to 74% of United States households and 20 of the top 25 media markets.
A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at http://www.aonetwork.com/.
“We are pleased for this honor from AlwaysOn as an OnMedia Top 100 company,” said Eric R. Mathewson, Founder and CEO, WideOrbit. “This recognition underscores WideOrbit’s industry leadership in technology that unlocks audience value for the television, radio and digital advertising ecosystems.”
WideOrbit is the leading provider of advertising management technology for cable networks, local television stations and radio stations. More than 3,200 broadcasters and networks leverage WideOrbit solutions to streamline operations, maximize revenue from traditional, digital and programmatic channels, and extend their business across distribution platforms. Our clients include Entercom Communications, Entravision Communications Corporation, Fox Sports, Gray Television, Inc., Meredith Corporation, NBCUniversal, The E.W. Scripps Co. and Tribune Media. WideOrbit is headquartered in San Francisco with offices across the United States as well as London, Paris and Gothenburg, Sweden.
AlwaysOn is the leading business media brand connecting and informing the entrepreneurial community in the Global Silicon Valley. Founded by Red Herring founding editor, Tony Perkins in 2003, AlwaysOn’s mission is to continue to lead the industry by empowering its readers, event participants, sponsors, bloggers, and advertisers like no other media brand.
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