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WideOrbit Reaches 20 Year Milestone

SAN FRANCISCO, September 26, 2019 — In 1999, WideOrbit was founded with a single vision: Make it easier to buy and sell advertising. Through constant improvement and a commitment to customer satisfaction, WideOrbit has become the largest sell-side processor of premium advertising in the world. The vision never compromised, and the passion never lacking, company leadership is proud of this significant milestone and excited for the next 20 years.

“WideOrbit has talented, hard-working employees and great customers focused on solving the pain in the transactional process of buying and selling media” said Eric R. Mathewson, Founder and CEO of WideOrbit.

Twenty years ago, WideOrbit was founded and a small team of employees built the core of WideOrbit’s end-to-end platform, WO Traffic. After implementing their first TV station in 2001, the team continued to learn, adapt, and evolve, bringing network, radio, programmatic and digital solutions to the rapidly shifting media landscape.

Today, WideOrbit has a broad suite of software focused on connecting advertising and audiences. WideOrbit software is installed in more than 5,600 TV stations, radio stations, and cable networks. With two decades of experience to back it up, WideOrbit continues to be the trusted industry leader in digital and linear media. Managing $37+ billion advertising dollars and serving 8+ billion digital ad impressions annually, WideOrbit has the critical mass and momentum to continue to lead the forefront of future advertising innovation.

“WideOrbit has pioneered a lot of advertising infrastructure technologies over the last 20 years, but we are even more excited about how our emerging product suite will impact the efficiencies and profitability for media companies, and the advertising clients that they serve, in the future” said William Offeman, Chief Product Officer of WideOrbit.

About WideOrbit
WideOrbit is the technology platform for media companies to connect audiences and ads, everywhere. Its mission is to simplify media buying and selling by focusing on innovation, customer delight and value creation for both sides of media transactions. Starting with its core traffic management solution, WideOrbit centralizes digital and linear advertising operations and streamlines workflows for radio, cable, and television companies. The company continues to introduce new benefits to the media industry, including a programmatic media exchange to increase demand for premium advertising inventory and improving campaign efficiency for advertisers.

WideOrbit is headquartered in San Francisco with offices worldwide. Customers include NBCUniversal, Tribune Media, Entercom Communications, Univision, Nexstar, TEGNA, DirecTV, AMC Networks and many other top media companies around the world. Learn more at

  • WideOrbit celebrates 20 years of growth
  • From an idea to improve Media buying and selling to a software leader managing $37 Billion in advertising spending annually for TV stations, Radio stations, Cable networks, Satellite distributors, Outdoor Advertising and many other sell-side advertising distribution points
  • Gratitude for past success, excitement for the future

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