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WideOrbit Integrates With Veritone to Debut Automatic Media Attribution

SAN FRANCISCO, September 25, 2019 — WideOrbit and Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARETM, are streamlining the media attribution workflow for radio and television broadcast stations by automating the data extraction process. Through WideOrbit’s seamless API, Veritone Attribute can securely access and correlate metadata in a scalable manner, eliminating manual processes, data delays, and accuracy risks.

WideOrbit’s leading flagship product, WO Traffic, aggregates all client data into a single source of truth. WideOrbit’s API centralizes specific customer log information from this data lake and transmits it to Veritone Attribute instantaneously and programmatically.

“As media continues to become more complex, it’s imperative that software automation simplifies previously manual processes for broadcasters,” said Eric R. Mathewson, Founder and CEO at WideOrbit. “This partnership with Veritone extends our original vision to improve the buying and selling of media – by reinventing the entire data collection and attribution workflow into a more efficient, accurate, and impactful process.”

Veritone Attribute helps broadcasters demonstrate the effectiveness of their offering and work with their advertisers to make strategic decisions about their advertising campaigns and, ultimately, their ad dollars. Broadcasters can offer near real-time ad performance analytics on live, organic mentions, in-content, and prerecorded campaigns.

“API integrations of this kind are not common – especially for the radio industry – and we’re happy to facilitate broadcasters with a systematic way to provide their traffic data and gain rich performance insights through automation,” said Michael Kennedy, Sr. Director, Product Management, Veritone. “The quality and purity of data not only enables broadcasters and their advertisers to make better informed decisions, but it also aids in demonstrating the value of the broadcast medium.”

WideOrbit’s Attribution API for Veritone will be available beginning Friday, Sept 27. For more information regarding radio, contact Danny Tankersley at For more information regarding TV, contact Toni Coonce at

About WideOrbit
WideOrbit is the technology platform for media companies to connect audiences and ads, everywhere. Its mission is to simplify media buying and selling by focusing on innovation, customer delight, and value creation for both sides of media transactions. Starting with its core traffic management solution, WideOrbit centralizes digital and linear advertising operations and streamlines workflows for radio, cable, and television companies. The company continues to introduce new benefits to the media industry, including a programmatic media exchange for increasing demand for premium advertising inventory and improving campaign efficiency for advertisers.

WideOrbit is headquartered in San Francisco with offices worldwide. Customers include NBCUniversal, Tribune Media, Entercom Communications, Hearst, Univision, Nexstar, Gray Television, TEGNA, DirecTV, AMC Networks and many other top media companies around the world. Learn more at

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