Digital audio streaming and monetization platform added to WideOrbit’s integrated product suite
San Francisco, CA, March 4, 2015 — WideOrbit, Inc., the leading provider of advertising management software for media companies, has launched WO Streaming, its integrated solution for broadcasters, pureplays, streamers and advertisers to manage and monetize digital audio streams and on-demand content. The launch of WO Streaming completes the transition of the Abacast team and products acquired by WideOrbit in June 2014.
WO Streaming becomes the cornerstone audio digital streaming product of WideOrbit’s ongoing initiative to build a comprehensive, single-vendor solution for managing integrated media businesses. The total WideOrbit product line enables media companies to sell, track, report and invoice advertising inventory regardless of media type, delivery type, or sales method. Its WO Automation for Radio platform has been adopted by more than 1,400 radio stations worldwide.
“The integration of WO Streaming into the family of WideOrbit products will continue to simplify the broadcast and streaming business operations of major media companies even as their revenue streams and delivery types become more complex and diffuse,” said Eric R. Mathewson, Founder and CEO, WideOrbit. “WO Streaming strengthens our offering for radio by providing clients with a solution that enables them to run their businesses from a single comprehensive platform. We will continue to develop solutions that give broadcasters, streamers and integrated media companies the opportunity to make money from traditional and new non-linear revenue streams.”
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