Collaboration will generate proactive decision criteria on pricing, inventory, and more
SAN FRANCISCO, September 26, 2018 – WideOrbit and Revenue Analytics are collaborating on a data analytics platform focused on the unique needs of media companies. The partnership extends WideOrbit’s WO Analytics solutions with predictive intelligence on pricing, inventory, and sales proposals that can increase profitability by as much as seven percent.
The collaboration brings together two business intelligence leaders to create a media analytics powerhouse. Broadcast business management software leader WideOrbit helps more than 3,000 broadcasters and networks manage their advertising operations. Atlanta-based Revenue Analytics’ consulting services and predictive analytics tailor recommendations based on advanced analyses by a team of business strategists, data engineers, and Ph.D mathematicians.
Combining traffic data from WO Analytics with Revenue Analytics’ advanced analytical capabilities thoroughly reviews and analyzes past performance to deliver insights that will create a brighter future for media companies. WO Analytics examines what happened with detailed historical analysis of orders, inventory usage, and advertiser behavior. Completing the view, Revenue Analytics generates actionable advice on how to drive more profits from pricing and inventory optimization, customer segmentation, and demand trends.
“As changes in industry and consumer behavior accelerate, it’s more crucial than ever for media companies to shift their decision making from a reactive to proactive stance,” said Eric R. Mathewson, Founder and Chief Executive Officer of WideOrbit. “Collaborating with Revenue Analytics on a full-stack business intelligence solution will help media companies improve their revenue and bottom lines. Recommendations drawn from traffic data and advanced analytics will allow media companies to optimize their ad inventory portfolio and build sales proposals that capture the best possible share of future media budgets.”
“Joining forces with WideOrbit is a perfect marriage for media companies who are looking to use their data to get an edge in the competition for media dollars,” said Zach Cross, President at Revenue Analytics. “Leading media companies are focused on how to accurately predict future demand and respond dynamically to pricing changes so they can take advantage of tomorrow’s market conditions today. Together with WO Analytics, we will empower media companies to make even smarter decisions on pricing and inventory that will improve their bottom line immediately.”
WideOrbit is the technology platform for media companies to connect audiences and ads, everywhere. Its mission is to simplify media buying and selling by focusing on innovation, customer delight, and value creation for both sides of media transactions. Starting with its core traffic management solution, WideOrbit centralizes operations and streamlines workflows for radio, cable, and television companies. The company continues to introduce new benefits to the media industry, including a programmatic media exchange for increasing demand for advertising inventory and improving campaign efficiency.
WideOrbit is headquartered in San Francisco with offices worldwide. Customers include NBCUniversal, Tribune Media, Entercom Communications, Raycom Media, TEGNA, AMC Networks and many other top media companies around the world. Learn more at wideorbit.com.
About Revenue Analytics
Revenue Analytics is a tech-enabled consulting ﬁrm that helps the world’s biggest companies make their biggest revenue decisions, like what to charge, what to stock, and what to promote when. The challenge is that these decisions can have millions of variables and many unknown outcomes. How do you eliminate the unknown, so you can increase revenue without increasing risk? We make it happen with experienced, multi-disciplinary teams; battle-tested technology; and a process that solves for the human equation. That’s how we’ve helped our clients outpace their peers and achieve a combined $11B in organic revenue growth. Learn more at www.RevenueAnalytics.com.
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