Top executives in audience measurement, media agencies, demand-side platforms and direct response software to discuss benefits of automated advertising transactions

SAN FRANCISCO, April 7, 2015 — WideOrbit Inc., the leading provider of advertising management software for media companies, announced that it is hosting an informational session on programmatic TV at the 2015 National Association of Broadcasters Show (NAB Show), April 11-16 in Las Vegas. “Programmatic TV is here. Are you ready for broadcasting’s Next Big Thing?” will take place Monday, April 13 at 3:30 p.m. in the Las Vegas Convention Center, Room N239.

WideOrbit Founder and CEO Eric R. Mathewson will lead an incisive discussion on the rise of programmatic selling and the new revenue opportunities it presents for broadcasters and networks. Panelists will include C-level insiders from Nielsen, the world’s largest media measurement company; MAGNA Global, one of North America’s largest media agencies; innovative digital buying platforms TubeMogul and The Trade Desk; and CoreMedia Systems, a leading developer of software for buying and managing direct response advertising. Attendees will learn how combining programmatic automation with direct selling will generate rate increases and optimize yields across linear, digital, premium and remnant inventory.

In 2014, WideOrbit introduced WO Programmatic, the world’s first automated buying platform connecting media companies with traditional linear and digital demand through an ecosystem of buying partners and their advertising clients. WO Programmatic – TV automates the matching of inventory from WideOrbit’s local broadcast customers with demand from brands and agencies. Working in partnership with TubeMogul, WO Programmatic – TV helped national brands and agencies place spots on local broadcasts of premium events like the Super Bowl and the Oscars. Over 75% of U.S. TV stations manage their advertising operations with WideOrbit software.

Who:
Eric Mathewson, Founder and CEO, WideOrbit
Brian Burdick, EVP of Digital, WideOrbit
Jeff Green, CEO, The Trade Desk
Andrew Feigenson, Managing Director, Digital, Nielsen
Charlie Walter, President, CoreMedia Systems
Jason Lopatecki, Chief Strategy Officer, TubeMogul
Janice Finkel-Greene, EVP and Director of Buying Analytics, MAGNA Global USA

What:
Programmatic TV is here. Are you ready for broadcasting’s Next Big Thing?

When:
Monday, April 13, 2015, 3:30pm to 5:30pm

Where:
The 2015 NAB Show at the Las Vegas Conference Center, Room N239

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For press inquiries, contact media@wideorbit.com.

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