Back to Press and News

WideOrbit and vCreative Collaborate on Auto-Dubbing Solution

Integration of WO Automation for Radio and vPPO automates workflow between audio creative production and radio automation systems

SAN FRANCISCO, Calif., April 5, 2016 WideOrbit Inc., the leading provider of advertising management software for media companies, introduced auto-dubbing capabilities for its WO Automation for Radio system through a technology integration with vCreative’s Paperless Production Order (vPPO) software. Workflow improvements facilitated by the integration enable ingestion of commercial audio and associated metadata directly into WO Automation for Radio.

Activating Auto-Dubbing in WO Automation for Radio improves advertising workflow by eliminating redundant manual entry points and reducing clerical errors that cause write-offs and make-goods. It also frees station creative personnel to focus on production instead of real-time dubbing and administrative tasks.

“We are always looking for ways to eliminate redundant and costly manual processes at the station level, so it was only natural to partner with one of North America’s most installed radio automation systems,” said Jinny Laderer, president at vCreative. “WideOrbit’s open API technology made it simple to deliver technology that offers our customers new opportunities to improve their workflows and eliminate administrative tasks. The workflow improvements our clients will experience from this integration will save them time and money every day.”

“We are pleased to work with vCreative to help our joint customers automate their sales and creative processes,” said Eric R. Mathewson, founder and chief executive officer at WideOrbit. “We will continue to partner with great companies like vCreative who can help us extend the value of our solutions to help stations increase revenue and drive efficiency.”

The vCreative-WideOrbit auto-dubbing solution is available now to stations that run WO Automation for Radio and vCreative vPPO. For more information, visit

About WideOrbit

WideOrbit is the leading provider of advertising management technology for cable networks, local television stations and radio stations. More than 3,200 broadcasters and networks leverage WideOrbit solutions to streamline operations, maximize revenue from traditional, digital and programmatic channels and extend their business across distribution platforms. Our clients include Entercom Communications, Entravision Communications Corporation, Fox Sports, Gray Television, Inc., Meredith Corporation, NBCUniversal, The E.W. Scripps Co. and Tribune Media. WideOrbit is headquartered in San Francisco with offices across the United States as well as London, Paris and Gothenburg, Sweden.

About vCreative

vCreative is the nation’s leading radio workflow software company. Our cloud-based solutions enable stations to thrive by eliminating costly errors and simplifying the workflow process. We provide over 4,000 local radio & TV stations, networks, and national radio companies with software solutions that are fast, intuitive, dependable, and enhance creative opportunities. Our integrated product lines include vPPO, for production and continuity of ads, and vPromotions, for events, contest and liners. Some of our clients include Entercom, Univision, Cox, The E.W. Scripps Co, Cumulus, iHeart and Alpha Media. vCreative saves time to help make more money.  vCreative: It’s about time.

For press inquiries, contact
Back to Press and News