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Audioboom Selects WideOrbit’s WO On Demand to Monetize Podcasts

WideOrbit’s digital audio solutions will dynamically serve advertising to audioBoom’s rapidly growing audience of more than 3.6 million listeners worldwide

SAN FRANCISCO, MAY 5, 2015 WideOrbit Inc., the leading provider of advertising management software for media companies, announced that audioBoom plc, the leading spoken-word audio on-demand mobile platform, has adopted WO On Demand to distribute and monetize its podcasts and other on-demand digital audio content. WideOrbit’s WO On Demand content management solution helps digital audio content providers make money from their content with real-time dynamic insertion of audio advertising.

audioBoom selected WO On Demand after a thorough competitive review to identify the best solution for addressing and monetizing its rapidly expanding on-demand audio advertising market. The London-based podcast network has 3.6 million registered users worldwide, works with over 2,400 global content partners and broadcasters and is the exclusive worldwide home of the popular Russell Brand Podcast.

“WideOrbit’s digital audio products are built from the ground up on solid, straightforward processes and technology,” said Lance Paterson, Head of Ad Networks at audioBoom. “WO On Demand is exactly what we need: a podcast monetization solution designed for resilience that can scale with our expectations for increased traffic as our business expands across the world.”

Paterson continued, “We were impressed by WO On Demand’s simplicity of operation. It will undoubtedly save us time in adding and activating new partners and campaigns.”

“We are very pleased to be selected by one of the world’s top spoken-word audio platforms to help it scale its growth and monetize its valuable inventory,” said Eric R. Mathewson, Founder and CEO, WideOrbit. “Interest in on-demand digital audio content is growing at a fast clip and we are focused on offering software solutions that help digital audio outlets take advantage of podcasting’s surge in popularity. WideOrbit’s digital audio product suite will help audioBoom realize the full value of its audiences by enabling it to serve dynamic, highly-targeted ads in real-time regardless of the device its listeners use to access content.”

Podcast listening has exploded in the last year. Edison Research’s Fall 2014 Share of Ear℠ study found that the total share of podcast listening in the United States increased by 18% over its Spring 2014 study and that Americans listen to more than 21 million hours of podcast audio daily.

audioBoom’s redesigned and streamlined v4 embed player – a proven winner with content owners, end users and advertisers – is rolling out now to selected partners. New and existing partners wishing to join audioBoom’s revenue shared advertising program can get in touch at advertising@audioboom.com.

Digital audio providers interested in learning more about monetizing podcasts and other on-demand content can learn more about WideOrbit’s WO On Demand by clicking here.

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