SAN FRANCISCO, June 2, 2020 — WideOrbit, the media platform that makes it easier to buy and sell advertising, announced today the inclusion of WideOrbit’s marketplace in the Rubicon Project’s exchange. Through this integration, buyers that use the Rubicon Project exchange can now access inventory from online audio services, platforms, networks, radio broadcasters, and audio content publishers available through the WideOrbit marketplace.
The Rubicon Project integration connects through the WideOrbit Programmatic Digital Audio stack, where it will be included alongside DSPs (demand-side platforms) and SSPs (sell-side platforms) already integrated with WideOrbit, exposing new inventory to Rubicon Project buyers.
“Our integration gives Rubicon Project buyers access to virtually every impression that’s available across the 1,500 broadcast radio and pure-play stations using our Streaming product, as well as to a host of premium content producers who have turned to us to help them deliver and monetize their Podcasts,” said John Morris, Vice President, WO Streaming and WO On Demand at WideOrbit.
On the sell-side, the Rubicon Project integration will expose WideOrbit marketplace inventory to new demand. It will also allow WideOrbit to package inventory from smaller publishers who, alone, are unable to transact at any scale on the programmatic stage. By creating run-of-network packages consisting of inventory from multiple publishers, bundled based on geo, device type, or audience segment, these smaller publishers will be exposed to programmatic buyers, many for the first time.
“Our integration with WideOrbit’s marketplace truly benefits both the buy and sell-sides of the exchange. WideOrbit’s marketplace allows buyers access to broadcast radio and podcast inventory, and also provides access to demand for smaller publishers who may have been unable to transact on a programmatic exchange until now,” explains Nina Harvey, Senior Director, Audio & DOOH, Rubicon Project. “’Through this single connection with WideOrbit and the variety of Sellers who manage their inventory on their platform, we can now bring scaled audio buying opportunities to our partners.”
WideOrbit helps media companies do more business by making it easier to buy and sell advertising. Say ‘Hello to a Wider World’: WideOrbit is the one platform that ties everything together, from pitch to payment. In a rapidly evolving media landscape, doing more business means doing less paper-chasing, less chair-swiveling, and less data re-re-entry. Only WideOrbit brings a Wider-World approach, providing the broader capabilities, bigger insights, and better connections that media companies need. That’s why so many industry leaders – from NBCUniversal, ABC/Disney, Fox, and CBS/Viacom, to AMC to Univision, Meredith and Entercom – have partnered with us since 1999.
WideOrbit is the system of record for more than $38 billion in advertising transactions annually. WideOrbit is headquartered in San Francisco with offices worldwide. Learn more at wideorbit.com.
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