WideOrbit’s Clarity Platform® Certified by Nielsen for Digital Audio Measurement
Provides Streaming, Measurement and Ad Sales Solution for Terrestrial and Digital Broadcasters
San Francisco, CA, February 11 2015 — WideOrbit, the leading provider of advertising management software for media companies, today announced that its Clarity® platform is now certified by Nielsen, a leading global provider of information and insights into what consumers watch and buy, making Clarity® the first certified cloud-based digital radio solution to embed Nielsen audience measurement. The certification of Clarity® will enable broadcasters to sell digital audio advertising based on ratings from Nielsen.
“The integration of Nielsen, the industry standard for independent audience measurement, delivers a solution to broadcasters that use Clarity® for optimizing their entire advertising inventory,” said Rob Green, Vice President, Streaming, WideOrbit. “No other radio audience measurement service brings the authority of Nielsen. Broadcasters can now offer audience measurement that is definitive and comparable across delivery methods, and can be used to drive new sales opportunities and greater revenue.”
“We are very pleased to certify WideOrbit’s Clarity® for digital audio measurement,” said Matt O’Grady, EVP, Managing Director, Nielsen. “With its certification, WideOrbit will help broadcasters monetize their digital audio audiences.
“The combination of Nielsen audience measurement with the WideOrbit Clarity® platform creates a clear standard for measuring our streaming audience,” commented Tim Murphy, VP Digital Strategy & Enterprise Platforms. “Our advertisers should feel very confident their marketing investment reaches sizable and high quality audience targets.”
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