SAN FRANCISCO, Calif., April 19, 2017 — WideOrbit Inc., the media platform for connecting ads and audiences everywhere, announced that Mike Zinsmeister has returned to the company in the newly created role of executive vice president, chief revenue officer. Reporting to WideOrbit president Bruce Roberts, Mr. Zinsmeister will lead the company’s worldwide sales operations and collaborate with the executive team on product and business strategy.
This is Mr. Zinsmeister’s second tenure at WideOrbit. From 2004 to 2015, he served in a succession of roles including as its executive vice president, sales. During this period, WideOrbit’s total revenue grew from less than $5 million to more than $100 million, its sales team expanded from a start-up operation to more than 75 people, WideOrbit’s market share of broadcast TV station traffic systems grew to nearly 70%, and the company grew considerable share in the markets for cable network, radio and digital advertising business management systems.
“I couldn’t be happier to be back with a company in such a strong competitive position,” said Zinsmeister. “WideOrbit has a tremendous opportunity to build on its established strength in traffic and operations systems. I’m looking forward to collaborating with everyone at WideOrbit and across the industry on solutions that simplify workflows and make advertising more effective and valuable for the entire media ecosystem.”
Bruce Roberts, president at WideOrbit, said, “In his previous tenure with WideOrbit, Mike was a major contributor to the direction of our products and company. He is a highly-accomplished leader with skills in process improvement, sales strategy and negotiations, and we’re extremely fortunate to have him back.
“Mike is returning from a successful run in executive sales at a major ERP solutions provider serving businesses across a wide variety of industries. This experience will be invaluable to our broadcast and network partners that are seeking expertise in consolidating their advertising operations on cloud-based solutions.”
WideOrbit is the leading provider of advertising management technology for cable networks, local television stations and radio stations. More than 3,200 broadcasters and networks leverage WideOrbit solutions to streamline operations, maximize revenue from traditional, digital and programmatic channels and extend their business across distribution platforms. Our clients include Entercom Communications, Entravision Communications Corporation, Fox Sports, Gray Television, Inc., Meredith Corporation, NBCUniversal, The E.W. Scripps Co. and Tribune Media. WideOrbit is headquartered in San Francisco with offices across the United States as well as London, Paris and Gothenburg, Sweden.
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