AMC Networks and WideOrbit Partner on Programmatic Television Advertising
A portion of television inventory from AMC Networks’ properties will be available through WideOrbit’s WO Programmatic TV
NEW YORK, NY — September 16, 2015 — AMC Networks Inc. and WideOrbit Inc. announced the selection of WideOrbit’s WO Programmatic TV as the programmatic advertising sales solution for AMC Networks’ portfolio of brands. The company will offer a percentage of its television advertising inventory across AMC, BBC AMERICA, IFC, SundanceTV and WE tv through WideOrbit’s programmatic technology platform.
“Our programmatic advertising initiative addresses our clients’ desire to apply their own data to more effectively target our networks’ valuable audiences. WideOrbit stood out as an end to end technology partner for programmatic TV due to their experience and development in this arena,” said Arlene Manos, President, National Ad Sales, AMC Networks.
“This partnership will enable our clients to use their customer data to select programming in premium environments across AMC Networks in more precise and automated ways,” said Todd Gordon, EVP, U.S. Director at MAGNA GLOBAL. “Programmatic makes us all smarter and more efficient. It will contribute to the ongoing efficacy of TV as a powerful advertising medium.”
“As an agency leader in the programmatic and advanced TV space, we are excited to see AMC Networks bring programmatic automation to their sales offering,” said Dave Campanelli, SVP-Director of National Broadcast Horizon Media. “We look forward to putting programmatic TV to work for our clients.”
“AMC’s adoption of programmatic advertising marks an important step in the television industry’s evolution,” said Eric R. Mathewson, Founder and Chief Executive Officer at WideOrbit. “By taking full advantage of our platform’s capabilities to drive new revenue and streamline operations, AMC Networks will be at the forefront of this change.”
About AMC Networks
Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. (NASDAQ: AMCX) owns and operates several of the most popular and award-winning brands in cable television. AMC, IFC, SundanceTV, WE tv, and IFC Films produce and deliver distinctive, compelling and culturally relevant content that engages audiences across multiple platforms. The company also operates BBC America through a joint venture with BBC Worldwide. In addition, the company operates AMC Networks International, its global division. More information is available at www.amcnetworks.com.
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