Great news from the NAB Show: WO Programmatic TV has won one of TV Technology‘s ‘Best of Show’ awards, one of the industry’s most prestigious industry honors. The Best of Show Awards, which are administrated annually by TV Technology‘s parent company New Bay Media, are based on an evaluation at the show by a panel of engineers and industry experts. Winners are selected based on innovation, feature set, cost efficiency and performance in serving the industry.
The honor caps a huge week for our Digital and Programmatic team, who also led a very well-attended panel discussion on Programmatic TV at NAB and delivered a keynote at RAIN Summit West. We also announced a partnership with The Trade Desk to enable agencies and major holding companies to buy local broadcast inventory directly from its user interface.
We’ll have video soon from our panel session with TubeMogul, The Trade Desk, MAGNA Global, CoreMedia Systems and Nielsen. Watch this space for more!