Tag: programmatic tv
December 6, 2018
Robyn Goldman: How AMC Networks Leverages Technology to Automate Ad Sales
This is the next installment of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. Check out all of…
November 2, 2018
WideOrbit President Bruce Roberts on the Convergence of Digital and Linear
This is the fifth installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out the previous…
October 26, 2018
Give TV Advertising a Boost with the Right Programmatic Superpower
Which one is right for your media company? Everybody dreams of having a superpower. Some folks want to fly, or have X-ray vision, or super…
October 26, 2018
CEO Eric Mathewson: Broadcasters’ Programmatic Revenue Will Grow
This is the fourth installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. Check out other interviews…
April 18, 2017
WO Programmatic TV Turns Two
Two years ago at the 2015 NAB Show, we launched WO Programmatic TV. Now as NAB approaches again, this is a great moment to take stock…
June 27, 2016
Programmatic TV Success Story: Mobile Games Publisher
Spots on NFL broadcasts grew installed base and reduced cost per install When a leading mobile game publisher purchased local broadcast TV ads through WO…