We’ve released our informative new white paper, The Power and Potential of Programmatic TV. It’s the perfect primer for brands and agencies thinking about using programmatic platforms to buy TV advertising – or anyone else who’s curious about the latest innovations in TV and media planning.
Marketers are already sold on programmatic for digital video and digital display, growing from nothing to more than 2/3 of all transactions in just a few years. Programmatic is popular because delivers two huge benefit: automation of ad sales processes and tools for using data to improve targeting and measure results.
Download our programmatic TV white paper and discover:
- How marketers plan to use programmatic TV for their campaigns
- How programmatic brings digital buying and audience measurement to TV
- How to capitalize on today’s hottest TV audience buying opportunities
- How programmatic TV solves digital video’s supply and quality challenges
- How programmatic platforms make it easy to run and measure cross-screen campaigns