July 20, 2016

Programmatic TV Insights: Ad Buyers to Embrace PTV in 2017

WideOrbit’s Programmatic TV Insights Survey, based on responses from more than 200 ad buyers nationwide, is available now as a free download. The survey reveals surprising findings on the future growth of programmatic TV and how it will impact overall ad budgets.  

Our research found that programmatic is already a mainstream discipline for most ad buyers. Two-thirds told us they use programmatic to purchase media, with 85% of those planners using it for digital display advertising. This is amazing when you consider that programmatic advertising has grown from zero in just eight years.

Now programmatic is coming into focus for TV, too. 73% of respondents said they plan to spend up to half of their television budgets with programmatic in 2017. The percentage who plan to spend more than 5% of their television campaign budgets with programmatic will nearly triple from 22% today to 64% next year

This is just one of the must-have insights into how media buyers see programmatic TV. Download our exclusive report to learn more about growing programmatic TV budgets, which teams ad buyers think will control PTV spending at their agencies, and how they hope to benefit from adding data and automation to TV buying.

WideOrbit Programmatic TV Growth Study 2016

Download WideOrbit’s Programmatic TV Insights Survey

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