January 30, 2023

Media Industry Trends to Watch in 2023

The WideOrbit team spent some time analyzing industry data and influencer predictions to identify some of the trends to watch in 2023. The trends that…

WideOrbit spot tv automation blog

January 23, 2023

Spot TV automation pushes forward

The automation of processes associated with both marketplace and traditional spot TV ad transactions has been gaining momentum, particularly when it comes to traditional deals…

November 18, 2022

Automate Airtimes and Direct Response workflows in WO Traffic and WO Network

WO Airtimes and WO Long Form DR for WO Traffic and WO Network help media organizations save time and money by automating workflows. WO Airtimes…

November 1, 2022

Celebrating National Broadcast Traffic Professionals Day

The first commercial broadcast was on KDKA radio in Pittsburgh, PA, on November 2, 1920 – that’s 102 years of traffic logs! National Broadcast Traffic…

October 26, 2022

Automate the import of material records with Electronic Materials for WO Traffic

Electronic Materials for WO Traffic helps streamline the import of material records, helping broadcasters increase efficiency by quickly importing material assets from buy-side systems. Electronic…

WO Automation for Radio for live football

September 7, 2022

WO Automation for Radio for Live Football Play-by-play

Those Friday Night Lights are switching on and radio stations across the country are gearing up as another exciting season of live football broadcasting gets…