In today’s dynamic and hyperconnected digital landscape, media advertising has become more complex than ever before. With the proliferation of channels, platforms, and consumer touchpoints,…

While expectations are high for the anticipated increase in political ad spend for this year’s elections, that influx of cash is just one of several…

WideOrbit began 2023 with the merger with the Lumine Group (TXSV: LMN.V) in February. Our partnership with Lumine builds on our 25-year foundation and contributes…

For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…

The WideOrbit team spent some time analyzing industry data and influencer predictions to identify some of the trends to watch in 2023. The trends that…

Early this year, many in the media industry were anticipating 2022’s hotly contested mid-term elections would lead to a significant increase in political ad spend,…