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June 12, 2024

Revolutionizing Media Advertising: The Transformative Potential of AI in Campaign Planning

In today’s dynamic and hyperconnected digital landscape, media advertising has become more complex than ever before. With the proliferation of channels, platforms, and consumer touchpoints,…

Media Industry Trends 2024

January 24, 2024

Media Industry Trends to Watch in 2024

While expectations are high for the anticipated increase in political ad spend for this year’s elections, that influx of cash is just one of several…

January 8, 2024

Media Trends 2023: The Year in Review

WideOrbit began 2023 with the merger with the Lumine Group (TXSV: LMN.V) in February. Our partnership with Lumine builds on our 25-year foundation and contributes…

March 27, 2023

Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit

For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…

January 30, 2023

Media Industry Trends to Watch in 2023

The WideOrbit team spent some time analyzing industry data and influencer predictions to identify some of the trends to watch in 2023. The trends that…

July 20, 2022

Update: Media industry trends to watch in 2022

Early this year, many in the media industry were anticipating 2022’s hotly contested mid-term elections would lead to a significant increase in political ad spend,…