TV Ad Sales Operations and Proposal Software

WO Media Sales helps TV ad sales teams get business done. Our sales management solution empowers teams with a full suite of tools for sales proposals, inventory, audience research, delivery metrics and analysis. Integration with WO Traffic syncs inventory and account information in real time, making it easy for sales teams to work efficiently and close more business.

Find out how WO Media Sales training sessions help station sales teams turn syndicated research into revenue.

Download our case study

Take control of the sales process

Share Across Stations
Run sales operations from anywhere with a VPN connection and internet access through our multi-tier architecture. No third-party connection needed.

Multi-Market Inventory
Update inventory in multiple markets with just a few clicks — no more duplicate entry.

Run Daily Overnights
Receive Nielsen overnights and daily or multi-day reports on any device automatically.

Create Orders in WO Traffic
Quickly and easily generate avails, schedule spots and send to traffic.

Monitor Contract Performance
Find out where the station stands against current commitments with the delivery dashboard.

Address All Media Types
Include any web or mobile property in proposals and orders — with or without impressions.

Integrate with WideOrbit Products
Integrate with our WO Analytics business intelligence software and WO Programmatic TV premium ad exchange platform.

Deliver Client Research
Build trends and audience composition reports with Nielsen or comScore data. Create custom time blocks for detailed market or multi-market reports.

Leverage Expenditure Data
Benchmark performance against the competition using Nielsen or Kantar data with the optional Marketscope module.

Increase sales team efficiency

  • Create proposals addressing multiple properties, markets and media types on a single order
  • Generate demos, books, programs and rates on the fly
  • Post orders from anywhere that update avails in WO Traffic in real time
Reduce business risk

  • Access inventory and data updates from WO Traffic in real time
  • Analyze current and historic sales data to optimize pricing, placement and programming decisions
  • Monitor the deal pipeline to ensure stations meet budget expectations

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

WO Media Sales helps streamline workflow for our AEs and provide us with better insight and control across the entire sales process.”

— Nick Waller, Senior Vice President of Gray