WO Programmatic Radio is the radio industry’s first programmatic advertising solution that integrates directly into existing traffic systems – no new hardware or software connections needed. Within a few hours, stations and networks on WO Traffic can be up, running and availing their inventory to a whole new world of ad buyers.
Two years after receiving the 2013 RAIN Award for Best Streaming Broadcast Station, one of the digital audio industry’s top honors, Boston’s Sports Radio WEEI-FM 97.3 continues to innovate with the help of WideOrbit’s WO Streaming.
Now that the WideOrbit User Conference has passed, we thought it would be a great time to feature a client who oversees one of our biggest installations. Mildred Sibley is Vice President of Station Traffic Operations at Entravision Communications Corporation, which owns and operates one of the largest groups of Spanish-language radio and television stations in the United States. Entravision owns 58 television stations and 48 radio stations (37 FM and 11 AM), 46 of which are located in the top 50 U.S. Hispanic markets. Mildred joined Entravision in 2014, and has more than 22 years of experience in Traffic, Operations, Sales, Programming, Research and Accounting. Mildred spoke with us about Entravision’s traffic system and how it supports her company’s mission.
It’s one of the great puzzles of digital media. Digital audio streams have strong engagement metrics – a young, mobile and brand-loyal audience of tens of millions of monthly users yet CPMs for digital audio are only 10% as valuable as digital video. What gives?
Great news from the NAB Show: WO Programmatic TV has won one of TV Technology’s ‘Best of Show’ awards, one of the industry’s most prestigious industry honors. The Best of Show Awards, which are administrated annually by TV Technology’s parent company New Bay Media, are based on an evaluation at the show by a panel of engineers and industry experts.
We are working hard to finish the first release of WO Automation for Radio version 3.7. The new version will have improved memory management and an updated database engine for greater system stability, an improved Sage ENDEC EAS Widget, the ability to insert Hotkeys into the Stack Widget, and major usability improvements to Audio Finder. I could go on and on, because the initial 3.7 release includes over 107 new features!
In WideOrbit Product Support, it’s easy to think of ourselves as detectives. We’re frequently called upon to track down “missing” content that may not have aired as expected…
Buying WRAA-AM and WMXH-FM in Luray, Virginia, fulfilled an adolescent dream for Carrington Thompson. He started working in radio at the age of 17 and then a hiatus from the industry after earning his MBA…