We’ve released our informative new white paper, The Power and Potential of Programmatic TV. It’s the perfect primer for brands and agencies thinking about using programmatic platforms to buy TV advertising – or anyone else who’s curious about the latest innovations in TV and media planning.
Greg Calhoun passed away today at his Birmingham, Alabama home surrounded by his family. Greg was one of the four founders of One Domain, which WideOrbit purchased in 2012. After the acquisition, Greg stayed on with us to contribute to the growth and success of our WO Media Sales product.
Everyone at WideOrbit will miss Greg and his larger than life personality. Please join us in sharing our sympathies with Greg’s family.
How can candidates get their video messages targeted to the right voters, achieve massive reach quickly and motivate action – all while assuring their ads are viewable and run amid premium programming? TV still hits all these notes, and buying programmatically with WO Programmatic TV assures that campaigns can “heavy up” TV advertising in their key states.
Digital ad buyers are starting to give serious consideration to Programmatic TV as a great option for boosting reach and brand visibility. A big driving factor is that Programmatic TV gives digital buyers the opportunity to buy TV with the same disciplines they already use, like applying an unlimited number of data sets to targeting.
Last weekend we rolled out an important new feature in WO Programmatic: Deal ID. Much more than a serial number, the implementation of Deal ID is another example of how our programmatic marketplace brings together the best of digital tools and techniques to fuel efficient linear ad transactions.
When we kicked off WO Programmatic TV development, we tapped our 16 years of broadcast workflow experience to ask what traffic professionals would want in an integrated system.
WO Programmatic Radio launched last week for stations running on WideOrbit’s WO Traffic platform. We spoke with Brian Burdick, the leader of our Digital & Programmatic team, who has launched dozens of digital advertising solutions in his career. We wanted to know – why Programmatic Radio and why now?
Stations already produce many bite-sized features – like morning show bits, interviews, news bites, and talk segments – that can easily be packaged as podcasts. Dynamic ad insertion technology like WO On Demand eliminates barriers to extending station content, converting it to podcasts, and making money. For stations with these kind of features, podcasting is a great opportunity to extend and monetize content without adding significant additional work for sales teams or on-air talent.