Seamless integration of radio automation and traffic systems saves time and money

WUIS-NPR, the University of Illinois Springfield’s NPR radio station, is realizing improved efficiency and reduced costs with WO Traffic and WO Automation for Radio. With their staffing level reduced by more than 50% after the pandemic, WUIS-NPR Illinois needed to improve efficiency and streamline workflows. Their previous systems, AudioVAULT and Allegiance, were aging and didn’t work well together, highlighting a critical need for automation and traffic efficiency.

WO Automation for Radio and WO Traffic were attractive options because of their modern user interface, because both are updated regularly, and because the two systems work seamlessly together. With staff who are often required to perform multiple functions, in addition to the need to work remotely, WideOrbit offered the best option to reduce duplicated effort and improve synchronization between traffic and automation systems without adding extra work.

WUIS has realized significant efficiency improvements since implementing the two integrated systems. They can now do more with less, easily scheduling programming and spots, as well as tracking sales, projections, and revenue with easy-to-pull reports.

“This system is critical to our operation,” said Randy Eccles, General Manager, NPR Illinois. “With WideOrbit, we can trust the automation and traffic systems to work together to do what we need. And the system will grow with us, which is incredibly important as we look toward the future.”

The University of Illinois Springfield NPR radio station serves central Illinois, with a main NPR station plus two HD channels, classical and adult album alternative.

Read the full customer story to learn more.