Media Buying and Selling with AI

January 31, 2024

Enhancing Media Buying and Selling with AI

Artificial Intelligence (AI) is revolutionizing processes across virtually all industries, and the media world is no exception. In the constantly evolving media buying and selling…

January 23, 2019

WideOrbit and Mediaocean Partner to Improve Avails Responses, Proposals, and More

Today we’re unveiling big news for ad buyers and broadcasters. We have partnered with Mediaocean, the leading media management platform for ad buying agencies, on the…

October 26, 2018

CEO Eric Mathewson on Marketplace revenue growth for broadcasters

In this video interview from Beet.TV, WideOrbit CEO Eric Mathewson explains that the company’s software is the system of record for broadcast TV and radio…

TV's next revenue boost

March 1, 2018

Where will TV’s next revenue boost come from?

As far back as 15 years ago, we were hearing that a substantial portion of TV ad spending was set to shift to digital media.…