June 17, 2026
AI in Media Ad Ops: Practical Steps to Move from Experiment to Everyday
Just a few years ago, artificial intelligence in media operations was mostly a subject for conference keynotes and strategy documents. Today, it’s on the verge…
June 11, 2025
Cross-Platform Ad Sales: What It Means and Why It Matters
In today’s rapidly evolving media landscape, advertising is more complex than ever. As media consumption spans linear, streaming, on-demand, and digital platforms, the tools, workflows,…
March 27, 2025
Turning Digital-Only Clients into Legacy Buyers (and Vice Versa)
At Borrell Phoenix earlier this month, Devlin Jefferson, WideOrbit SVP, Professional Services, had the privilege of moderating a panel discussion on the importance of converting…