June 18, 2025

The Quest to Streamline Local TV Advertising: Automation, Programmatic, and the Path Forward

By Brian Thoman, WideOrbit Chief Technology Officer Local TV advertising continues to play a vital role in reaching high-value audiences, but buying and selling remains…

June 11, 2025

Cross-Platform Ad Sales: What It Means and Why It Matters

In today’s rapidly evolving media landscape, advertising is more complex than ever. As media consumption spans linear, streaming, on-demand, and digital platforms, the tools, workflows,…

March 27, 2025

Turning Digital-Only Clients into Legacy Buyers (and Vice Versa)

At Borrell Phoenix earlier this month, Devlin Jefferson, WideOrbit SVP, Professional Services, had the privilege of moderating a panel discussion on the importance of converting…