June 18, 2025

The Quest to Streamline Local TV Advertising: Automation, Programmatic, and the Path Forward

By Brian Thoman, WideOrbit Chief Technology Officer Local TV advertising continues to play a vital role in reaching high-value audiences, but buying and selling remains…

August 13, 2024

WideOrbit and Comscore Collaborate to Offer Users Person-Level Demos in WO Media Sales and WO Fusion

WideOrbit worked with Comscore to make person-level demographic data available in WO Media Sales and WO Fusion, providing WideOrbit customers a tool for more precise…

Media Buying and Selling with AI

February 1, 2024

Enhancing Media Buying and Selling with AI

Artificial Intelligence (AI) is revolutionizing processes across virtually all industries, and the media world is no exception. In the constantly evolving media buying and selling…

March 27, 2023

Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit

For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…

February 17, 2021

How Nielsen’s Measurement Changes Will Impact Broadcast TV Stations

Over the years, cord-cutters have created an erosion in the number of People Using Television (PUT), as that number has dwindled. Many in the industry…

WideOrbit Advanced TV

December 20, 2018

Advanced TV Exec David Ernst: How A+E Drives Guaranteed Outcomes for Ad Buyers

This post is part of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018.  David Ernstm, A+E Networks VP…