January 27, 2025
WideOrbit Looks Back at 2024 – Plus a Glimpse Forward to 2025
As 2025 begins, it’s the perfect time to reflect on the milestones and trends that defined the media industry in 2024. At WideOrbit, last year…
August 13, 2024
WideOrbit and Comscore Collaborate to Offer Users Person-Level Demos in WO Media Sales and WO Fusion
WideOrbit worked with Comscore to make person-level demographic data available in WO Media Sales and WO Fusion, providing WideOrbit customers a tool for more precise…
February 1, 2024
Enhancing Media Buying and Selling with AI
Artificial Intelligence (AI) is revolutionizing processes across virtually all industries, and the media world is no exception. In the constantly evolving media buying and selling…
March 27, 2023
Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit
For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…
February 17, 2021
How Nielsen’s Measurement Changes Will Impact Broadcast TV Stations
Over the years, cord-cutters have created an erosion in the number of People Using Television (PUT), as that number has dwindled. Many in the industry…
December 4, 2019
Impression-Based Selling for Local TV: The Future is Now
Impression-Based Selling is Here There has been a lot of talk recently about a coming revolution in the way local broadcast television stations sell advertising. …
December 20, 2018
Advanced TV Exec David Ernst: How A+E Drives Guaranteed Outcomes for Ad Buyers
This post is part of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018. David Ernstm, A+E Networks VP…