In today’s fragmented media landscape, advertisers expect more than just reach – they want seamless cross-platform campaigns that deliver measurable results across linear and digital. For media sellers, meeting that demand requires the ability to plan, execute, and manage converged campaigns with efficiency and precision. That’s where WO Fusion comes in.

WO Fusion is WideOrbit’s centralized sales and planning platform designed specifically to streamline cross-platform sales and campaign management. With broadcast TV and digital workspaces, WO Fusion can empower local TV sellers to build, manage, and optimize converged media plans more easily, and with better results.

A Single Platform for Converged Media Plans

WO Fusion can help sellers to manage ad sales across both broadcast TV and digital platforms from a single, intuitive interface. Whether you’re building a traditional linear campaign, a digital-only buy, or a converged media plan, WO Fusion can give your sales team the flexibility and control they need to respond quickly to advertiser demands.

By centralizing the planning process, sellers can develop cross-platform media plans that align with client goals, unify performance tracking, and improve execution efficiency, all while minimizing friction between teams and tools.

Streamlined Sales Workflows with Open APIs

At the heart of WO Fusion’s power is its robust API framework. These APIs connect seamlessly with a range of systems, including CRM systems (e.g. Salesforce), planning, and agency buying platforms, to enable streamlined campaign initiation workflows regardless of where a campaign starts.

WO Fusion’s APIs also integrate with pricing and inventory systems, helping media sellers build plans based on real-time availability and pricing across all platforms. From initial proposal through final approval, workflows are faster, more accurate, and more aligned with how agencies and advertisers operate today.

Connected Execution and Converged Invoicing

Execution shouldn’t require manual handoffs, and with WO Fusion, it doesn’t. Once a campaign is approved, linear and digital orders are automatically routed to their respective execution systems. That includes WideOrbit platforms like WO Traffic, WO Network, WO Omni, and WO Digital Hub, as well as third-party systems.

Digital delivery data flows from WO Digital Hub back to WideOrbit linear execution systems, including WO Traffic, WO Network, and WO Omni, for seamless, converged linear and digital invoicing, with help from the Digital Orders module for these linear systems. The converged delivery data then flows back into WO Fusion for unified stewardship, giving finance, sales, and operations teams a single source of truth for both campaign performance and billing.

Performance Tracking Across Platforms

A true cross-platform strategy demands more than just execution, it also requires performance measurement. WO Fusion pulls both linear and digital performance data into a central dashboard for real-time tracking, campaign maintenance, and optimization. This holistic view allows sellers to better steward and maintain campaigns throughout their lifecycle, making data-driven decisions that deliver greater value to advertisers.

Improved Sales Workflows and Functionality

Below are just a few added features our Product and Engineering teams have recently implemented in the WO Fusion platform:​

Build Smarter, Sell Faster, Deliver More

WO Fusion isn’t just about efficiency, it’s about empowering local TV sellers to win more business by offering smarter, more flexible media plans that span platforms. With centralized planning, unified workflows, and converged invoicing, WO Fusion is purpose-built to help media organizations navigate the shift to digital and cross-platform advertising without abandoning the systems they already have in place.

Contact us to learn how WO Fusion can help you increase revenue with streamlined, cross-platform campaign planning and execution.