July 15, 2025
Winning the Streaming Shift: Adapting to Changing Viewer and Advertiser Behavior
Audiences and ad dollars are moving to streaming – media organizations are evolving to meet them there. The evolution of TV has always followed the…
March 27, 2025
Turning Digital-Only Clients into Legacy Buyers (and Vice Versa)
At Borrell Phoenix earlier this month, Devlin Jefferson, WideOrbit SVP, Professional Services, had the privilege of moderating a panel discussion on the importance of converting…
February 14, 2015
The first-ever Super Bowl TV ad sold through an automated marketplace
During the 2015 Super Bowl, WideOrbit’s automated marketplace delivered the world’s first-ever automatically transacted television ad. WICU-NBC-TV of Erie, Pennsylvania ran two 15-second spots for…