August 20, 2024
Celebrating the Evolution of Radio: From Invention to Advertising
With National Radio Day on August 20 and Radio Commercials Day on August 28, this is the perfect time to reflect on the profound impact…
March 1, 2018
Where will TV’s next revenue boost come from?
As far back as 15 years ago, we were hearing that a substantial portion of TV ad spending was set to shift to digital media.…
February 14, 2015
The first-ever Super Bowl TV ad sold through an automated marketplace
During the 2015 Super Bowl, WideOrbit’s automated marketplace delivered the world’s first-ever automatically transacted television ad. WICU-NBC-TV of Erie, Pennsylvania ran two 15-second spots for…