October 3, 2024
The Surge in Women’s Sports TV Viewing: A New Era for Advertising Opportunities
With the WNBA’s semifinal playoff round underway, and the first gender-equal Olympic games fresh in our minds, the remarkable surge in the viewership of women’s…
July 26, 2024
Unlocking Local TV Advertising Opportunities for Local Businesses During the 2024 Paris Olympics
The 2024 Paris Olympic Games present a unique and exciting opportunity for local businesses to tap into a large, engaged television audience. The Olympics attract…
March 1, 2018
Where will TV’s next revenue boost come from?
As far back as 15 years ago, we were hearing that a substantial portion of TV ad spending was set to shift to digital media.…
February 21, 2017
Marketplace TV ad buying success: How one advertiser grew digital engagement by 11x
We’re always on the lookout for stories about advertisers experiencing success with marketplace TV ad buying. Our demand partner DataXu (now part of Roku) achieved…
February 14, 2015
The first-ever Super Bowl TV ad sold through an automated marketplace
During the 2015 Super Bowl, WideOrbit’s automated marketplace delivered the world’s first-ever automatically transacted television ad. WICU-NBC-TV of Erie, Pennsylvania ran two 15-second spots for…