Broadcast tv advertising myths

September 20, 2023

Myth vs. fact: Broadcast TV advertising and marketplace buying

Broadcast TV has long been proven to be the most effective medium for building brand awareness. It is also perceived as both difficult and expensive…

buying tv advertising

September 6, 2023

Five things marketers should know about buying TV advertising in an automated marketplace

For brands looking to scale their campaigns, there’s little question that broadcast TV remains one of the most effective channels. A TVB study found that…

October 26, 2018

CEO Eric Mathewson on Marketplace revenue growth for broadcasters

In this video interview from Beet.TV, WideOrbit CEO Eric Mathewson explains that the company’s software is the system of record for broadcast TV and radio…

Marketplace TV success

February 21, 2017

Marketplace TV ad buying success: How one advertiser grew digital engagement by 11x

We’re always on the lookout for stories about advertisers experiencing success with marketplace TV ad buying. Our demand partner DataXu (now part of Roku) achieved…