July 10, 2024

Enhance Your Media Ad Sales and Trafficking Processes with AI

In today’s rapidly evolving media landscape, where consumers are inundated with content across multiple channels, advertisers must make strategic choices when building campaigns to reach…

TV's next revenue boost

March 1, 2018

Where will TV’s next revenue boost come from?

As far back as 15 years ago, we were hearing that a substantial portion of TV ad spending was set to shift to digital media.…

Marketplace TV success

February 21, 2017

Marketplace TV ad buying success: How one advertiser grew digital engagement by 11x

We’re always on the lookout for stories about advertisers experiencing success with marketplace TV ad buying. Our demand partner DataXu (now part of Roku) achieved…

Super bowl automated ad marketplaces

February 14, 2015

The first-ever Super Bowl TV ad sold through an automated marketplace

During the 2015 Super Bowl, WideOrbit’s automated marketplace delivered the world’s first-ever automatically transacted television ad. WICU-NBC-TV of Erie, Pennsylvania ran two 15-second spots for…