June 17, 2026
AI in Media Ad Ops: Practical Steps to Move from Experiment to Everyday
Just a few years ago, artificial intelligence in media operations was mostly a subject for conference keynotes and strategy documents. Today, it’s on the verge…
February 14, 2015
The first-ever Super Bowl TV ad sold through an automated marketplace
During the 2015 Super Bowl, WideOrbit’s automated marketplace delivered the world’s first-ever automatically transacted television ad. WICU-NBC-TV of Erie, Pennsylvania ran two 15-second spots for…