May 17, 2024

Save Time and Money with WO Traffic v24.0

WO Traffic provides a solid foundation from which stations can manage, execute, and scale end-to-end ad trafficking and sales, both today and into the future.…

Broadcast tv advertising myths

September 20, 2023

Myth vs. fact: Broadcast TV advertising and marketplace buying

Broadcast TV has long been proven to be the most effective medium for building brand awareness. It is also perceived as both difficult and expensive…

buying tv advertising

September 6, 2023

Five things marketers should know about buying TV advertising in an automated marketplace

For brands looking to scale their campaigns, there’s little question that broadcast TV remains one of the most effective channels. A TVB study found that…

July 5, 2023

Political advertising campaigns benefit from TV marketplace ad buying

The hotly contested elections of both 2020 and 2022 drove record-breaking political advertising spend, demonstrating that TV remains the best choice for achieving impact and…

Advanced TV Advertising

May 10, 2023

Advanced TV advertising: Balancing addressability and reach

With the increasing risk of a major recession, increasing interest rates, and historic inflation, brands are scrutinizing ad spend more closely than ever. When it…

WideOrbit ad buying and selling processes

April 26, 2023

How WideOrbit is streamlining ad buying and selling processes: An interview with Brian Thoman, Managing Director of Marketplaces

In today’s rapidly evolving media landscape, streamlining the ad buying and selling process saves time and effort for both advertisers and broadcasters. Creating a low-friction…

automated broadcast tv markeplace

February 21, 2023

The automated broadcast TV marketplace: What’s new for buyers and sellers

The growing demand for omnichannel marketing campaigns highlights the need for automated marketplaces that provide brands and agencies with simplified access to broadcast TV inventory.…