November 5, 2024
What’s New in WO Fusion: WideOrbit’s Next-Generation Ad-Sales Tool
Local TV broadcasters face growing complexity in managing multi-platform campaigns. The demand for precise audience targeting and efficient workflow processes is increasing, requiring tools that…
September 20, 2023
Myth vs. fact: Broadcast TV advertising and marketplace buying
Broadcast TV has long been proven to be the most effective medium for building brand awareness. It is also perceived as both difficult and expensive…
September 6, 2023
Five things marketers should know about buying TV advertising in an automated marketplace
For brands looking to scale their campaigns, there’s little question that broadcast TV remains one of the most effective channels. A TVB study found that…
July 5, 2023
Political advertising campaigns benefit from TV marketplace ad buying
The hotly contested elections of both 2020 and 2022 drove record-breaking political advertising spend, demonstrating that TV remains the best choice for achieving impact and…
May 10, 2023
Advanced TV advertising: Balancing addressability and reach
With the increasing risk of a major recession, increasing interest rates, and historic inflation, brands are scrutinizing ad spend more closely than ever. When it…
April 26, 2023
How WideOrbit is streamlining ad buying and selling processes: An interview with Brian Thoman, Managing Director of Marketplaces
In today’s rapidly evolving media landscape, streamlining the ad buying and selling process saves time and effort for both advertisers and broadcasters. Creating a low-friction…
February 21, 2023
The automated broadcast TV marketplace: What’s new for buyers and sellers
The growing demand for omnichannel marketing campaigns highlights the need for automated marketplaces that provide brands and agencies with simplified access to broadcast TV inventory.…