January 17, 2017

How WO Automation for Radio Helps One University Run Five Major Market Stations

WideOrbit radio automation unites college students and broadcast vets to make great radio

The University of Florida College of Journalism and Communications operates one of the country’s busiest and most complex broadcasting operations. In addition to its academic mission to educate the next generation of media professionals, it operates two television stations and five commercial radio stations serving the Gainesville market.

The College’s radio platforms don’t fit the traditional definition of “college stations” with weak signals and amateur on-air talent. These are full-on professional broadcast operations where hundreds of students work alongside seasoned radio veterans to create great radio 24/7/365, for both the Gator student body and greater Gainesville. Its five stations include high-profile call letters like Gainesville’s ESPN and NPR affiliates, as well as the market’s only FM country station.

When Randy Wright joined the College as its Executive Director in 2010, he found an environment with multiple teams, cultures, and technology solutions. To meet the distinct needs of broadcast veterans and students, he knew the College needed to unite on radio automation technology for producing high-quality radio in the present while also providing training on the solutions students will likely encounter later in their careers.

Download our customer story to discover more about this unique operation and how WideOrbit’s WO Automation for Radio keeps all of the College’s stations on the air and sounding great.


Take a tour of the University of Florida’s College of Journalism and Communications