March 27, 2023

Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit

For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…

WideOrbit Software Implementation Success

October 23, 2019

Part 5 of 5: The Secret Sauce

When I started at WideOrbit, I was tasked with traveling to local broadcast stations to train folks on the WideOrbit software. I thought this would…

WideOrbit Cloud Solutions Blog

October 21, 2019

Part 4 of 5: Seeing Clearly Through the “Clouds”

Europeans visiting San Francisco in the summer are often prepared for cloudy weather but are instead greeted by a dense fog that often blurs their…

WideOrbit 20/20 Traffic System

October 16, 2019

Part 3 of 5: Leveraging a Solid Foundation for the Next-Gen Traffic System

I’ve always been proud to be a life-long broadcaster, with my earliest exposure going back to a part-time after school job at the local television…

October 7, 2019

Part 2 of 5: Industry Collaboration – Making the Sum Greater Than the Parts

Long before I joined WideOrbit 15 year ago, people have been predicting the end of television.  The VCR was going to be the end of…

September 23, 2019

Part 1 of 5: We’re Just Getting Started

It’s hard for me to imagine that WideOrbit is now 20 years old.  Having a Wall Street background, when Eric founded the company in 1999,…