March 27, 2023
Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit
For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…
October 23, 2019
Part 5 of 5: The Secret Sauce
When I started at WideOrbit, I was tasked with traveling to local broadcast stations to train folks on the WideOrbit software. I thought this would…
October 21, 2019
Part 4 of 5: Seeing Clearly Through the “Clouds”
Europeans visiting San Francisco in the summer are often prepared for cloudy weather but are instead greeted by a dense fog that often blurs their…
October 16, 2019
Part 3 of 5: Leveraging a Solid Foundation for the Next-Gen Traffic System
I’ve always been proud to be a life-long broadcaster, with my earliest exposure going back to a part-time after school job at the local television…
October 7, 2019
Part 2 of 5: Industry Collaboration – Making the Sum Greater Than the Parts
Long before I joined WideOrbit 15 year ago, people have been predicting the end of television. The VCR was going to be the end of…
September 23, 2019
Part 1 of 5: We’re Just Getting Started
It’s hard for me to imagine that WideOrbit is now 20 years old. Having a Wall Street background, when Eric founded the company in 1999,…