September 29, 2023

Recap: WideOrbit Connect User Conference 2023

We had a great time at the 2023 WideOrbit Connect User Conference and hope you did as well. Here’s a quick recap of the conference…

Broadcast tv advertising myths

September 20, 2023

Myth vs. fact: Broadcast TV advertising and marketplace buying

Broadcast TV has long been proven to be the most effective medium for building brand awareness. It is also perceived as both difficult and expensive…

January 3, 2019

WideOrbit’s Susie Hedrick: Addressing the Challenge of Cross-Media Campaigns

This is the next installment of a series highlighting TV industry thought leaders who attended WideOrbit Connect Networks in November 2018.  Susie Hedrick has been…

October 8, 2018

Hearst’s VP of Technology Discusses the TIP Initiative and the Local Broadcast Opportunity

This is the first installment of a series highlighting TV industry thought leaders who spoke at or attended WideOrbit Connect 2018. In August of this…