March 27, 2023
Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit
For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…
October 6, 2021
Your Total Radio Solution: Broader Capabilities for Easier Podcast Management and Monetization
Earlier this year, the IAB released the results of its U.S. Podcast Advertising Revenue Study for 2020. According to the report, U.S. podcast ad revenues grew 19%…
August 25, 2020
The Podcast Movement That’s Creating New Opportunity Through Improved Audience Engagement and Reach
As linear and digital continue to converge, radio stations are embracing podcasting to increase audience engagement and extend reach. But many stations are missing out…
March 23, 2020
From Broadcast Radio to Holistic Audio: How to Increase Revenue Through Live and On-Demand Digital Streaming
It’s an indisputable fact that digital audio is the primary driver of growth among listening audiences. According to a recent RAB report, digital revenue grew…
December 23, 2019
Media Trends 2019: The Year in Review
2019 was a watershed year in the continuing evolution of the media landscape. With the first ATSC 3.0 tuners and TVs just over the horizon,…