Broadcast tv advertising myths

September 20, 2023

Myth vs. fact: Broadcast TV advertising and marketplace buying

Broadcast TV has long been proven to be the most effective medium for building brand awareness. It is also perceived as both difficult and expensive…

buying tv advertising

September 6, 2023

Five things marketers should know about buying TV advertising in an automated marketplace

For brands looking to scale their campaigns, there’s little question that broadcast TV remains one of the most effective channels. A TVB study found that…

CTV and Broadcast TV advertising

February 8, 2023

What you need to know about CTV vs. broadcast advertising

The convergence of traditional, over-the-air broadcast TV and connected TV (CTV) presents new opportunities for advertisers to engage with their audiences. CTV ad spend in…

ZingX buying local broadcast tv advertising

January 13, 2023

Introducing ZingX: Buying local broadcast TV advertising just got a whole lot easier

Despite the exponential growth in digital advertising over the last two decades, broadcast TV is considered the premier ad medium by both brands and audiences…

Media planning with broadcast TV

October 11, 2022

Media planning for 2023? Don’t overlook the power of local broadcast TV

As we approach the end of the year, marketers’ thoughts turn not to holiday campaigns – those should already be locked in and launching in…

Local TV Blog #1 image

April 21, 2020

Local TV Viewership Is Up – Reaching Those Viewers Has Never Been Easier

As COVID-19 began forcing so many Americans to stay home last month, it didn’t take a crystal ball to anticipate an increase in TV viewership.…

January 23, 2019

WideOrbit and Mediaocean Partner to Improve Avails Responses, Proposals, and More

Today we’re unveiling big news for ad buyers and broadcasters. We have partnered with Mediaocean, the leading media management platform for ad buying agencies, on the…