March 27, 2023
Alternate audience measurement currencies, the Joint Industry Committee, and WideOrbit
For as long as we’ve been talking about linear and digital convergence, we have also been talking about the need for a common audience measurement…
February 8, 2023
What you need to know about CTV vs. broadcast advertising
The convergence of traditional, over-the-air broadcast TV and connected TV (CTV) presents new opportunities for advertisers to engage with their audiences. CTV ad spend in…
January 13, 2023
Introducing ZingX: Buying local broadcast TV advertising just got a whole lot easier
Despite the exponential growth in digital advertising over the last two decades, broadcast TV is considered the premier ad medium by both brands and audiences…
October 11, 2022
Media planning for 2023? Don’t overlook the power of local broadcast TV
As we approach the end of the year, marketers’ thoughts turn not to holiday campaigns – those should already be locked in and launching in…
April 21, 2020
Local TV Viewership Is Up – Reaching Those Viewers Has Never Been Easier
As COVID-19 began forcing so many Americans to stay home last month, it didn’t take a crystal ball to anticipate an increase in TV viewership.…
January 23, 2019
WideOrbit and Mediaocean Partner to Improve Avails Responses, Proposals, and More
Today we’re unveiling big news for ad buyers and broadcasters. We have partnered with Mediaocean, the leading media management platform for ad buying agencies, on the…