June 18, 2025
The Quest to Streamline Local TV Advertising: Automation, Programmatic, and the Path Forward
By Brian Thoman, WideOrbit Chief Technology Officer Local TV advertising continues to play a vital role in reaching high-value audiences, but buying and selling remains…
June 11, 2025
Cross-Platform Ad Sales: What It Means and Why It Matters
In today’s rapidly evolving media landscape, advertising is more complex than ever. As media consumption spans linear, streaming, on-demand, and digital platforms, the tools, workflows,…
March 27, 2025
Turning Digital-Only Clients into Legacy Buyers (and Vice Versa)
At Borrell Phoenix earlier this month, Devlin Jefferson, WideOrbit SVP, Professional Services, had the privilege of moderating a panel discussion on the importance of converting…
November 5, 2024
What’s New in WO Fusion: WideOrbit’s Next-Generation Ad-Sales Tool
Local TV broadcasters face growing complexity in managing multi-platform campaigns. The demand for precise audience targeting and efficient workflow processes is increasing, requiring tools that…
October 8, 2024
Efficiency Drives Converged Linear + Digital Revenue
The convergence of linear and digital media presents both opportunities and challenges for traditional TV and radio broadcasters. Robust linear and digital systems that work…
October 3, 2024
The Surge in Women’s Sports TV Viewing: A New Era for Advertising Opportunities
With the WNBA’s semifinal playoff round underway, and the first gender-equal Olympic games fresh in our minds, the remarkable surge in the viewership of women’s…
April 16, 2024
Consolidated digital order management with WO Digital Hub
With the number of digital platforms continuously on the rise, a consolidated digital order management system is critical – now more than ever. WO Digital…