August 19, 2025
Linear TV Audiences Have Gone Digital: Is Your Ad Tech Ready?
From live sports and awards shows to breaking news, linear TV is increasingly delivered over digital infrastructure. Today’s audiences are watching content wherever and whenever…
July 15, 2025
Winning the Streaming Shift: Adapting to Changing Viewer and Advertiser Behavior
Audiences and ad dollars are moving to streaming – media organizations are evolving to meet them there. The evolution of TV has always followed the…
June 11, 2025
Cross-Platform Ad Sales: What It Means and Why It Matters
In today’s rapidly evolving media landscape, advertising is more complex than ever. As media consumption spans linear, streaming, on-demand, and digital platforms, the tools, workflows,…
March 27, 2025
Turning Digital-Only Clients into Legacy Buyers (and Vice Versa)
At Borrell Phoenix earlier this month, Devlin Jefferson, WideOrbit SVP, Professional Services, had the privilege of moderating a panel discussion on the importance of converting…
November 5, 2024
What’s New in WO Fusion: WideOrbit’s Next-Generation Ad-Sales Tool
Local TV broadcasters face growing complexity in managing multi-platform campaigns. The demand for precise audience targeting and efficient workflow processes is increasing, requiring tools that…
October 8, 2024
Efficiency Drives Converged Linear + Digital Revenue
The convergence of linear and digital media presents both opportunities and challenges for traditional TV and radio broadcasters. Robust linear and digital systems that work…
October 3, 2024
The Surge in Women’s Sports TV Viewing: A New Era for Advertising Opportunities
With the WNBA’s semifinal playoff round underway, and the first gender-equal Olympic games fresh in our minds, the remarkable surge in the viewership of women’s…