June 10, 2021

A Look Ahead: The Future of Digital/Linear Convergence and Addressable TV Advertising

Will Offeman, WideOrbit’s Chief Product Officer, recently participated in a TV[R]ev Thought Leaders Circle Town Hall on “The Year Ahead in Addressable Advertising”. During his…

May 19, 2021

Townsquare Media Streamlines Network/Barter Ad Management with Automation

Network and barter advertising transactions typically involve extremely manual, time-consuming processes. Managing orders, materials, and affidavits requires many hours of effort per week, tying up…

March 16, 2021

Automating Traditional Workflows to Streamline Spot TV Transactions

A lot of talk recently has focused on automated, or programmatic, buying and selling of spot TV. But traditional deals, those that are transacted manually,…

WideOrbit remote access cloud solutions

June 10, 2020

Remote Workers Require Remote Access: How WideOrbit’s Web-Enabled Solutions Can Help

As the broadcast industry shifts to accommodate an increasing number of remote workers, many companies are struggling to provide employees with remote access to the…

2019 Media in review

December 23, 2019

Media Trends 2019: The Year in Review

2019 was a watershed year in the continuing evolution of the media landscape. With the first ATSC 3.0 tuners and TVs just over the horizon,…

WideOrbit Software Implementation Success

October 23, 2019

Part 5 of 5: The Secret Sauce

When I started at WideOrbit, I was tasked with traveling to local broadcast stations to train folks on the WideOrbit software. I thought this would…

WideOrbit Cloud Solutions Blog

October 21, 2019

Part 4 of 5: Seeing Clearly Through the “Clouds”

Europeans visiting San Francisco in the summer are often prepared for cloudy weather but are instead greeted by a dense fog that often blurs their…