A Cross-Platform Ad Sales Platform Supporting Multiple Audience Measurements
As audiences increasingly consume content across various linear and digital platforms, outcome-focused advertisers are looking to reach audiences where they are.
WO Fusion is an open, centralized planning and sales tool for cross-platform ad campaigns, with multiple audience measurement data sources that provide a unified view of converged audience engagement. Broadcast TV and digital workspaces within WO Fusion enable sellers to consolidate linear and digital assets within a single media plan, leveraging a portfolio of WideOrbit and third-party integrations to expand workflows. Connections with linear and digital order management systems, like WO Traffic and WO Digital Hub, provide end-to-end converged selling, campaign management, and billing.
A Converged Ad Sales Platform that Keeps Pace with Your Evolving Business
Converged Selling
Price, plan, and sell cross-media, multi-property campaigns
Multiple Audience Measurements
Supports impression or ratings-based sales, including Comscore, Nielsen, and more
Integrated Workflows
Integrates with WideOrbit and third-party linear and digital order management systems
SaaS-Based Platform
Work from anywhere with a modern and intuitive SaaS-based platform
Increase Revenue While Reducing Costs With Modern, Converged Selling Workflows
WO Fusion was awarded Best in Show at RedTech’s IBC 2025 Awards!
RedTech created the awards to highlight standout solutions that drive the industry forward. This award recognizes WideOrbit's vision and commitment to innovative solutions that shape the future of TV and radio.
WO Fusion: Converged Local TV and Digital Ad Sales
Linear TV | Digital | Reach Extension | Multi-Market | Multi-Property
Open a New Campaign
Add Linear Assets to Your Cross-Platform Campaign in the WO Fusion Broadcast TV Workspace
Add Digital Assets to Your Cross-Platform Campaign in the WO Fusion Digital Workspace
Add Digital Assets to Your Cross-Platform Campaign in the WO Fusion Digital Workspace
Featured Content
Blog Post
Introducing WO Fusion: Next-generation, cross-platform ad sales supporting alternate audience measurement currencies
Download a Copy of the WO Fusion - Broadcast TV and Digital Workspaces Product Overview
Join the revolution in converged ad sales and future-proof your business with WO Fusion
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