A Cross-Platform Ad Sales Platform Supporting Multiple Audience Measurements

As audiences increasingly consume content across various linear and digital platforms, outcome-focused advertisers are looking to reach audiences where they are. 

WO Fusion is an open, centralized planning and sales tool for cross-platform ad campaigns, with multiple audience measurement data sources that provide a unified view of converged audience engagement. Broadcast TV and digital workspaces within WO Fusion enable sellers to consolidate linear and digital assets within a single media plan, leveraging a portfolio of WideOrbit and third-party integrations to expand workflows. Connections with linear and digital order management systems, like WO Traffic and WO Digital Hub, provide end-to-end converged selling, campaign management, and billing.