A Cross-Platform Ad Sales Platform Supporting Multiple Audience Measurements
As audiences increasingly consume content across various linear and digital platforms, outcome-focused advertisers are looking to reach audiences where they are.
WO Fusion is an open, centralized planning and sales tool for cross-platform ad campaigns, with multiple audience measurement data sources that provide a unified view of converged audience engagement. Broadcast TV and digital workspaces within WO Fusion enable sellers to consolidate linear and digital assets within a single media plan, leveraging a portfolio of WideOrbit and third-party integrations to expand workflows. Connections with linear and digital order management systems, like WO Traffic and WO Digital Hub, provide end-to-end converged selling, campaign management, and billing.
A Converged Ad Sales Platform that Keeps Pace with Your Evolving Business
Converged Selling
Price, plan, and sell cross-media, multi-property campaigns
Multiple Audience Measurements
Supports impression or ratings-based sales, including Comscore, Nielsen, and more
Integrated Workflows
Integrates with WideOrbit and third-party linear and digital order management systems
SaaS-Based Platform
Work from anywhere with a modern and intuitive SaaS-based platform
Increase Revenue While Reducing Costs With Modern, Converged Selling Workflows
WO Fusion: Converged Local TV and Digital Ad Sales
Linear TV | Digital | Reach Extension | Multi-Market | Multi-Property
Open a New Campaign
Add Linear Assets to Your Cross-Platform Campaign in the WO Fusion Broadcast TV Workspace
Add Digital Assets to Your Cross-Platform Campaign in the WO Fusion Digital Workspace
Add Digital Assets to Your Cross-Platform Campaign in the WO Fusion Digital Workspace
Customizable Dashboard for Actionable Insights
Delivery | Research | Sales
Overnight Research Reports
Nielsen | Comscore | BYOD
Product Catalog
Inventory Across All Media Types and Markets
Multi-Market Product Management
Multi-Market Product Management
Schedule View with Conflict Identification
Schedule View with Conflict Identification
Audience Prediction Engine
Smart Rate Cards
Optimize Rates by Property or Across Markets
National Pressure Grid
Auto Rate Tier Adjustment and Priority Code Assignment
Sales Teams
Define and Manage Sales Users
Management of Custom-Defined Team of Sales Users
Featured Content
Blog Post
Introducing WO Fusion: Next-generation, cross-media ad sales supporting alternate audience measurement currencies
Download a Copy of the WO Fusion - Broadcast TV and Digital Workspaces Product Overview
Join the revolution in converged ad sales and future-proof your business with WO Fusion
Download
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