Digital Audio Platform
Is your station ready to reach mobile and desktop listeners? WO Streaming helps broadcasters, pure plays and on-demand publishers monetize streaming digital audio audiences. Our platform makes it simple to drive revenue, expand listenership and extend content from linear broadcasting to digital listening platforms.
Manage and monetize digital audio streams
Audio Ad Server
Offer multiple ad formats and digital-precision targeting.
Audio Stream Management
Ensure fast, reliable streaming with a cloud-based service that supports all popular file formats. Choose from traditional audio streaming protocols or our HTTP Live Streaming (HLS) network.
Pinpoint listeners by geography, device, daypart and more. Increase CPM with advanced targeting including geography, device, age and gender.
Engage listeners from any platform with customizable and embeddable players for any device.
Audience Analytics and Reporting
Adjust campaigns in real time with minute-by-minute insights. Track audience growth and listening patterns and tap into optional Nielsen-certified audience analytics.
Programmatic Digital Audio
Tap the growing programmatic ad budgets of top agencies and brands with optional WO Programmatic integration. Let your team sell your premium advertising and our solution can monetize the rest.
- Offer advertisers multiple types of ad executions, including pre-roll audio and video, in-stream, companion banners and display advertising
- Increase audience value with advanced targeting and dynamic ad insertion
- Grow ad dollars with revenue from our Programmatic Digital Audio service
- Ensure fast, reliable, high-quality streaming from our cloud-based service
- Reach listeners on popular devices, including iOS and Android smartphones and tablets
- Profile audience behavior to assure satisfaction, including total listening hours, sessions, multiple AQH metrics, 1 and 5 minute CUME, average session length and more
- Enable ad teams to sell spot- or impression-based ads on industry standard audience metrics, including Nielsen-certified statistics
- Target audiences with digital precision, including by geographical location, device or portal (e.g. TuneIn)
- Streamline order entry and billing with WO Traffic integration
“With the ultimate goal of offering the best listener and advertiser experience, WO Streaming was the clear choice. WO Streaming offers us the most innovative technology in the digital radio industry, and this partnership will allow us to continuously improve the end experience for listeners and advertisers as habits change and move toward mobile and targeted impressions.”
— Tim Murphy, Vice President of Digital Strategy & Enterprise Platforms at Entercom