Radio Ad Sales Operations and Proposal Software

WO Media Sales helps sales teams get business done. Our sales management solution empowers salespeople with a full suite of tools for proposals, inventory, audience research, delivery metrics and analysis. Integration with WO Traffic syncs inventory and account information in real time, making it easy for sales teams to work efficiently and close more business.

Find out how WO Media Sales training sessions help station sales teams turn syndicated research into revenue.

Download our case study

Take control of the sales process

Share Across Stations
Run sales operations from anywhere with a VPN connection and internet access through our multi-tier architecture. No third-party connection needed.

Proposal Highlights
View skim info at at any time in the negotiation process with heat map indicators from WO Traffic. Target dayparts where stations have the best performance.

Send Orders to WO Traffic
Send orders to WO Traffic, including ratings and impressions data, even for multi-media TV and radio campaigns.

Address All Media Types
Include web or mobile properties in proposals and orders — with or without impressions.

Deliver Client Research
Create custom dayparts for detailed market reports. Build rankers, trends and audience composition reports with Nielsen Audio data. Pinpoint audiences with socio-economic reports.

Integrate with WideOrbit Products
Leverage Nielsen Audio from the WO Programmatic Radio premium ad exchange.

Increase sales team efficiency

  • Create proposals that combine multiple properties, markets and media types on a single order
  • Generate demos, books, programs and rates on the fly
  • Post orders to WO Traffic in real time
Reduce business risk

  • Access inventory and data updated in real time from WO Traffic
  • Analyze current and historic data to optimize pricing, placement and programming decisions
  • Monitor the deal pipeline to ensure stations meet budget expectations

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