WO Marketplace

Sell-side, say hello to new demand, increased competition, and optimized rates

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WO Marketplace helps you open new revenue streams with automated access to new demand.

Optimize rates by comparing incoming offers with what is already booked in WO Traffic

Access new business as many digital-first buyers expand their reach into TV, bringing new revenue

Improve efficiency with automated air times and no makegoods

By bringing sellers new demand that can be evaluated alongside current sold inventory, WO Marketplace allows broadcasters to accept only the offers that best meet their needs. Embracing the digital-style buyer who may not have previously bought local broadcast TV, WO Marketplace opens access to new demand from buyers seeking near-to-air inventory, increasing competition which in turn increases inventory value. And broadcasters retain full control over whether to accept an offer, with complete transparency into the client, the offer, and the creative.

WO Marketplace is the right choice when your team wants:

  • Increased Revenue

    Simplified access to new demand

  • Full Control

    Complete transparency into advertisers and offers

  • Traffic System Integration

    Seamless integration with WO Traffic

  • Improved Efficiency

    Easy-to-understand visualizations of incoming demand

Available with

Get visibility into your rate uplift as you manage campaigns

WO Marketplace Demand Alerts Dashboard

Demand + Alerts Dashboard

See a summary of incoming demand by station or advertiser, with alerts about approvals needing attention

Review Credit

View credit limits, credit applications, agency of record (AOR), liable parties, payment terms, and markeplace-wide approvals before accepting offers

WO Marketplace Order Management

Order Management

Use the order status to ensure accepted offers are placed as purchased

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