In today’s competitive landscape, broadcasters need sales tools to help them easily and efficiently access new demand, as well as to simplify transactions while maintaining both rate optimization and transparency.
Embracing the digital-style buyer who may not have previously bought local broadcast TV, WO Marketplace opens access to new demand from buyers seeking near-to-air inventory, increasing competition which in turn increases inventory value. With WO Marketplace, you retain full control over which offers to accept, while complete transparency into the client, the rate offered, and the creative allows you to accept only the offers that best fit your criteria.
Built by broadcast advertising experts to help you:
Maximize revenue
Access new, high-quality demand from DSPs and agencies
Maintain control
With full visibility into offers, including client and rate, for comparison against current sold
Improve offer quality
Set your own rate guidance to receive high-quality offers that match your criteria
Increase efficiency
With simplified workflows, including electronic transfer of orders and materials
Selling local broadcast TV advertising has never been easier
Maximize revenue with optimized rates and no makegoods. With WO Marketplace’s new optimizer technology, you’ll receive offers that meet your rate criteria, and selling by daypart/inventory code means less chance of preempts, while non-guaranteed spots mean no makegoods and no posting. Our optimizer technology analyzes buyer CPM goals against available inventory rate guidance and impression projections, ensuring your station receives only high-quality, buy-side offers that fit within the rate guidance you set.
Improve offer quality with rate guidance set by inventory code
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New, high-quality demand
WO Marketplace brings your station new demand from DSPs and agencies.
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Rate guidance
Easily establish rate guidance by inventory code. Buyers never see your rates, but your rate guidance is used to ensure the offers you see are worth considering.
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Sell spots by inventory code
As you’re already used to, increasing the likelihood that spots will air in the intended program.
Easily manage rate guidance, offers, orders, and creative
Rate Guide
Set rates against inventory codes to help the optimizer technology guide buyers toward making consistently fair and realistic offers
Offers
Review and accept/reject incoming offers across multiple stations, all in one place
Orders
See which spots are billable, and correct outstanding issues to ensure on-time payments
Creative Review
Review creative before sending material instructions to WO Traffic, including technical detail review, watching the video, and downloading the files
Leverage the power of:
WO Traffic
Ad trafficking and billing software designed for the changing local landscape, providing a solid foundation from which stations can manage, execute, and scale end-to-end ad trafficking and sales.
Learn MoreRecommended content for you
Blog Post
A Look Ahead: The Future of Digital/Linear Convergence and Addressable TV Advertising
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