WO Marketplace helps you open new revenue streams with automated access to new demand.
Optimize rates by comparing incoming offers with what is already booked in WO Traffic
Access new business as many digital-first buyers expand their reach into TV, bringing new revenue
Improve efficiency with automated air times and no makegoods
By bringing sellers new demand that can be evaluated alongside current sold inventory, WO Marketplace allows broadcasters to accept only the offers that best meet their needs. Embracing the digital-style buyer who may not have previously bought local broadcast TV, WO Marketplace opens access to new demand from buyers seeking near-to-air inventory, increasing competition which in turn increases inventory value. And broadcasters retain full control over whether to accept an offer, with complete transparency into the client, the offer, and the creative.
WO Marketplace is the right choice when your team wants:
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Increased Revenue
Simplified access to new demand
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Full Control
Complete transparency into advertisers and offers
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Traffic System Integration
Seamless integration with WO Traffic
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Improved Efficiency
Easy-to-understand visualizations of incoming demand
Available with
Ad trafficking and billing software designed for the changing local landscape, providing a solid foundation from which stations can manage, execute, and scale end-to-end ad trafficking and sales.
Learn MoreGet visibility into your rate uplift as you manage campaigns
Demand + Alerts Dashboard
See a summary of incoming demand by station or advertiser, with alerts about approvals needing attention
Review Credit
View credit limits, credit applications, agency of record (AOR), liable parties, payment terms, and markeplace-wide approvals before accepting offers
Order Management
Use the order status to ensure accepted offers are placed as purchased