WideOrbit AI Solutions
AI Solution Concepts Built by Media Professionals, for Media Professionals
A Human-In-The-Loop Approach to AI That Empowers Your Talented Workforce
At WideOrbit, we’re tuned-in to the AI revolution that’s underway, including the many potential benefits AI can offer media organizations and their workforces. Leveraging vast industry tenure and knowledge, our team of media experts is pioneering AI-powered solutions for our customers, addressing redundant, inefficient tasks and challenging functions across workflows.
Leveraging the Latest AI Technologies
We’re designing AI solution concepts that leverage the latest AI technologies and components, including:
Generative AI to support campaign creation
Multimodal AI to enable voice and other forms of workflow interaction
Retrieval Augmented Generation (RAG) to unlock the power of your data
Agentic AI to automate tasks and workflows
Reasoning models for deeper analytics and richer insights
Model Context Protocol (MCP) servers to expand AI workflows with additional tools
Data lakes such as WO Data Bridge to ensure data readiness for training and inference by AI models
Advanced API architecture such as WideOrbit.io for real-time processing and scalability
And more!
AI Solution Concepts Designed with Flexibility to Fit Unique Business Needs
Every media organization is unique. That’s why we’ve designed the following AI solution concepts with built-in flexibility to fit your specific business requirements.
Makegood AI Agent
When a spot is preempted in WO Traffic, our intelligent Makegood AI Agent autonomously pulls spot and available inventory data from your ad traffic database. It then leverages Google’s Gemini AI model (or the AI model of your choice) to generate and email optimized makegood recommendations, ready for review, approval, and ingestion into WO Order Connect for sharing with buyers.
Campaigns AI Agent
Our innovative Campaigns AI Agent automatically builds optimized ad proposals based on available inventory, ratings data, previous campaigns, and buyer-defined goals for targeting, impressions, and fluidity. It also provides AI-powered insights throughout the campaign to fine-tune and optimize delivery, pacing, and more.
Additional AI Agents for Material Instructions, Plan Building, and More (Coming Soon!)
We’re designing additional AI agents to bring automation and efficiency to time-consuming and manual workflows involving material instructions, plan building, and more. Complete the form at the bottom of the page to share your ideas and challenges to inspire our next AI agent concept, or to engage WideOrbit Professional Services for help designing an AI agent unique to your business.
Building Trustworthy AI: Prioritizing Privacy, Security, and Ethical Responsibility
As we design our AI solutions, we prioritize privacy, data security, and ethical AI use to give our customers peace of mind. Here are just some of the steps we’re following to embed safeguards into our design and development process, to build trustworthy AI solutions that our customers can rely on.
- We follow strict data handling practices, ensuring sensitive information is protected through robust security protocols and compliance with relevant regulations.
- Our AI solution concepts are designed with transparency, fairness, and accountability in mind.
- We endeavor to prevent channel bias through prompt engineering and by evaluating model weighting, to ensure our AI solution concepts help you monetize all your existing linear and digital properties.
- We implement continuous monitoring to detect and address any issues in real time.
The Rationale for AI in the Media Industry
As advertisers increasingly demand greater precision and better results that are delivered faster, media companies are feeling pressure to streamline campaign planning, sales, and trafficking processes. With recent technological advancements, Artificial Intelligence (AI) is proving to be a powerful solution, particularly when used in collaboration with human expertise, with the potential to increase efficiency, reduce costs, and help organizations gain a competitive edge.
With AI-powered automation, real-time data analysis, and dynamic campaign optimization, Sales teams can generate tailored, data-driven proposals, predict outcomes using historical performance, and better align advertiser goals with internal business objectives. AI can also reduce manual workload for Traffic teams by optimizing placements in real time, minimizing makegood (and optimizing those that are necessary), and improving campaign performance. As AI continues to evolve, its role in enhancing operational efficiency and advertiser satisfaction will only expand.
“AI will be the most transformative technology of the 21st century. It will affect every industry and aspect of our lives.”
— Jensen Huang, CEO at NVIDIA
How to Get Started with Our AI Solution Concepts or Design One Together
AI solutions rely on a complex mix of data, models, and more, but we’re here to support you every step of the way. Engage WideOrbit Professional Services and we’ll work with you to ensure successful implementation of our AI solutions into your workflows, or to design new AI solutions altogether. The following are just some of the ways we can collaborate to address your organization’s unique objectives:
Innovation Workshop
Work with WideOrbit to identify current workflows in your organization, define goals for automation, and set measurable success criteria. We’ll help identify the most suitable AI solution for your organization by aligning technological capabilities with real operational needs.
Co-Development
Collaborate to design and build an AI solution tailored to your specific organizational objectives, aligning with your workflows, data, and business goals, validating outcomes, and delivering a solution that drives meaningful impact and long-term value.
Pilot Program
Gain early access to one of our AI solution concepts, testing it in real-world scenarios within your organization and providing feedback on performance, usability, and impact. We’ll use your feedback to refine and enhance the solution to ensures the final product delivers maximum value.
Get in Touch
Interested in learning more about our AI solution concepts or ready to work with us on designing an AI solution unique to your business? We’re here to help. Complete the form and a WideOrbit AI expert will be in touch.
WideOrbit is committed to protecting your privacy. By submitting this form, you consent to allow WideOrbit to store and process your data for the purpose of fulfilling your request. WideOrbit will never share your data. View our Privacy Policy to learn more.
