WO Media Sales

WO Media Sales empowers radio sales teams with a full suite of tools to build proposals leveraging real-time account information, inventory availability, audience research and delivery metrics. Integration with WO Traffic extends data consistency across linear and digital.

Radio ad sales operations & proposal solution

Sales teams are eternally challenged to generate proposals quickly in response to demanding clients. Inaccurate or outdated information slows execution time and siloed sales systems add complexity.

Increase sales team efficiency

Create proposals that combine multiple
properties, markets and media types on a
single order. Post orders to WO Traffic in
real time.

Reduce business risk

Analyze current and historic data to optimize
pricing, placement and programming
decisions. Monitor the deal pipeline to ensure
stations meet budget expectations.

Turn research into revenue

Identify trends with Nielsen audio data.
Build reports using custom dayparts,
geographies and demos.

Want to learn more about WO Media Sales for Radio?

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