Media transactions have become increasingly complex, with sales teams juggling disparate systems to inefficiently manage multiple revisions and makegoods. The inability to effectively price across multiple channels, combined with limited visibility across demand, hinders effective inventory management and stifles revenue growth.
WideOrbit’s Unified Sales Suite is a set of workflow optimization tools that brings electronic communications from buyers and DSPs to TV stations faster, condensing the negotiation process. At the same time, Unified Sales Suite aggregates and compares multiple demand sources, both direct and programmatic advertising, so stations can efficiently sell against their available/pending digital and linear inventory to maximize yield.
Unified Sales Suite is the right choice when your team wants to:
Respond faster and easier to urgent avail requests
Set better-informed pricing based on sell-out levels, historical rates, pending demand, and conflict codes
Reduce the time and effort required to manage makegoods
Provide timely and actionable insight into airtimes, to give TV appropriate attribution for driving results
Unified Sales Suite will help you:
Reduce negotiation and execution time by automating interactions with direct buyers and buy-side partners
Improve visibility across demand sources to ensure acceptance of only the best offers
Reduce discrepancy rates through system-to-system communication and confirmations
Say hello to Unified Sales Suite. Because you’ll never sell to buyers you can’t see.
This product provides automated, electronic delivery of airtimes data from WO Traffic to buyers, system-to-system, providing the buyer with actionable insight into campaign performance, including giving TV credit for driving online traffic.
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