With rapid growth in the consumption of podcasts and other forms of on-demand audio, publishers continue to face monetization challenges. WO On Demand is a cloud-based, SaaS platform that simplifies management, monetization, and measurement for on-demand audio content, including podcasts.
With dynamic server-side ad insertion, robust ad templates, podcast hosting, download/impression/revenue reporting, broadcast-to-podcast functionality, a dynamic RSS engine, and powerful programmatic capabilities, WO On Demand includes everything audio publishers need to drive revenue.
WO On Demand can also be paired with WO Streaming to provide side-by-side management of your digital audio inventory across channels, and with WO Ad eXchange to provide holistic yield optimization across your direct-sold and programmatic channels.
WO On Demand will help you:
Monetize podcasts and other on-demand content
Save time with streamlined file management
Automate processes including broadcast-to-podcast conversion
Distribution and monetization tools purpose-built for podcasts and on-demand audio
Ad Insertion Template
Dynamic ad insertion templates at the network, content, producer, or channel/episode level.
In-browser audio controls to add/remove segments and edit insertion points.
Generate IAB compliant ad and podcast content metrics to produce reports by time period, network, channel, or episode.
But there's more...
Built-in transcoding engine supports all major audio and video formats, set by publisher-defined profiles.
Deliver relevant advertising to targeted audiences across episodes and devices.
Combine WO On Demand with WO Streaming to automatically capture and re-publish live broadcasts as downloadable podcasts.
Dynamic RSS engine
Dynamically download publisher content at periodic intervals.
Dynamic Server-Side Ad Insertion
Insert custom ads into on-demand content.
Store your audio files and create multiple podcast feeds.
Programmatic Ad Insertion
Dynamically include programmatic ad revenue with robust publisher control over advertisers and ad types, competitive separation, and more.