WO On Demand

Say hello to simplified monetization for podcasts and on-demand audio content

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With rapid growth in the consumption of podcasts and other forms of on-demand audio, publishers continue to face monetization challenges. WO On Demand is a cloud-based, SaaS platform that simplifies management, monetization, and measurement for on-demand audio content, including podcasts.

With dynamic server-side ad insertion, robust ad templates, podcast hosting, download/impression/revenue reporting, broadcast-to-podcast functionality, a dynamic RSS engine, and powerful programmatic capabilities, WO On Demand includes everything audio publishers need to drive revenue.

WO On Demand can also be paired with WO Streaming to provide side-by-side management of your digital audio inventory across channels, and with WO Ad eXchange to provide holistic yield optimization across your direct-sold and programmatic channels.

WO On Demand

WO On Demand will help you:

Monetize podcasts and other on-demand content

Save time with streamlined file management

Automate processes including broadcast-to-podcast conversion

Distribution and monetization tools purpose-built for podcasts and on-demand audio

Ad Insertion Template

Dynamic ad insertion templates at the network, content, producer, or channel/episode level.

Episodic Editing

In-browser audio controls to add/remove segments and edit insertion points.

Reporting Engine

Generate IAB compliant ad and podcast content metrics to produce reports by time period, network, channel, or episode.

But there's more...

  • Transcoding

    Built-in transcoding engine supports all major audio and video formats, set by publisher-defined profiles.

  • Advanced Targeting

    Deliver relevant advertising to targeted audiences across episodes and devices.

  • Broadcast-to-Podcast

    Combine WO On Demand with WO Streaming to automatically capture and re-publish live broadcasts as downloadable podcasts.

  • Dynamic RSS engine

    Dynamically download publisher content at periodic intervals.

  • Dynamic Server-Side Ad Insertion

    Insert custom ads into on-demand content.

  • Podcast Hosting

    Store your audio files and create multiple podcast feeds.

  • Programmatic Ad Insertion

    Dynamically include programmatic ad revenue with robust publisher control over advertisers and ad types, competitive separation, and more.

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